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    Process of Communication: Prof. Medha Bakhshi

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    Karthik Sundaresan
    The document discusses two models of communication - the one-way model which involves a sender transmitting a message to a receiver, and the interaction model which includes feedback between the sender and receiver. It also outlines the process of communication, including encoding and decoding messages, and references persuasive techniques like logos, ethos and pathos. Organizational communication is described as a culturally dependent process of sharing information and building relationships to achieve goals.

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    Process of Communication: Prof. Medha Bakhshi

    Uploaded by

    Karthik Sundaresan
    33 views10 pages
    The document discusses two models of communication - the one-way model which involves a sender transmitting a message to a receiver, and the interaction model which includes feedback between the sender and receiver. It also outlines the process of communication, including encoding and decoding messages, and references persuasive techniques like logos, ethos and pathos. Organizational communication is described as a culturally dependent process of sharing information and building relationships to achieve goals.

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    The document discusses two models of communication - the one-way model which involves a sender transmitting a message to a receiver, and the interaction model which includes feedback between the sender and receiver. It also outlines the process of communication, including encoding and decoding messages, and references persuasive techniques like logos, ethos and pathos. Organizational communication is described as a culturally dependent process of sharing information and building relationships to achieve goals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    33 views10 pages

    Process of Communication: Prof. Medha Bakhshi

    Uploaded by

    Karthik Sundaresan
    The document discusses two models of communication - the one-way model which involves a sender transmitting a message to a receiver, and the interaction model which includes feedback between the sender and receiver. It also outlines the process of communication, including encoding and decoding messages, and references persuasive techniques like logos, ethos and pathos. Organizational communication is described as a culturally dependent process of sharing information and building relationships to achieve goals.

    Copyright:

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    Process of Communication

    Prof. Medha Bakhshi

    Concept of Communication
    Communicative actions

    Creating messages or displays

    Interpreting messages or displays

    Organisational Communication
    Organisational communication is an evolutionary, culturally dependent process of sharing information and creating relationships in environments designed for manageable, goal-oriented behaviour.
    Gerald L. Wilson H. Lloyd Goodall Christopher L. Waagen

    Process of Communication Models for Diagnosis


    The One-Way Model
    The Interaction Model

    (I) The One-Way Model

    Message delivery and techniques

    Sender

    Receiver

    Three Persuasive Appeals

    Logos

    Ethos
    Argument Character of the Speaker

    Pathos

    Emotional connection to the audience

    (II) The Interaction Model


    Feedback Noise Sender (Encodes message) Noise Receiver (Decodes message)

    Message (Delivered through channels and media

    Possible additional feedback to receiver

    Encoding
    Ideation

    Decoding
    Comprehension

    Organisation

    Identification

    Execution

    Recognition

    Speech

    Writing

    Listening

    Reading/ Viewing

    Reference
    Fisher, Dalmer. Communication in Organisations. 2nd

    Ed. Jaico Publishing House, New Delhi: 2007.

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