Group - 8

Gold Price Rise!!

Comparison between NDTV Profit and ETnow

 Started by New Delhi Television in January 2005. It has a large number of journalists covering the action from the Bombay Stock Exchange (BSE) and the National Stock Exchange of India. On 14 December 2006 NDTV Profit launched a video screen at the BSE building. NDTV Profit is a 24-hour business news channel that has established benchmarks for simple, clear and transparent reporting in the world of business. Well watched for its breaking news and incisive reporting on economic and corporate developments.

Started in 2009 by Bennett, Coleman & Co. Ltd The strategic alliance with Reuters enables the highest quality of global perspective to news on ET NOW.

ET Now is produced in collaboration with The Economic Times, a leading financial daily in India.
ET Now is dedicated finance news channel, mostly covering Stock market news & other business news. It is well watched for its forte i.e. stock market updates, portfolio guide & commodity guidance.

Key Shows
Opening Moves Power Lunch The Car and Bike Show Lets Talk Money The Property Show Money Mantra We Mean Business

The Market Makers Buy Now Sell Now All About Stocks Meet your fund manager Investors Guide Your Trades Brand Equity Techlife Tee Time with Shaili Chopra ET Interview Business Tonight

Key Anchors
AUNINDYO CHAKRAVARTY ANJU YADAV IRA DUGAL ARIJIT BANERJEE PRASHANT R NAIR JENCY JACOB MANISHA NATARAJAN DEVINA MENON BIANCA GHOSE ASHUTOSH SHARMA RAJIV MAKHNI ANISHA NAYAR DHAWAN SHAILI CHOPRA KAMYA VERMA AYESHA FARIDI FAYE DSOUZA SONALI KRISHNA SUDHIR SAYAL CHAITI NARULA MANISHA GUPTA RISHABH MATHARU MRIDU BHANDARI MEGHA MEMORIA

SWOT Analysis
Strengths 25 years of understanding for Indian media . Expertise in various media channels . Weakness Less in depth coverage of the issues Opportunity Better coverage regarding various financial news Threat Need improvisation in the way news delivered to attract more viewers

Strengths Run by oldest media house in India. Superb market contacts to get best of the inside stories.

Weakness Repetition quotient is high

Opportunity Can reduce repetition of shows and add more shows

Threat Increasing competition from upcoming business channels. Like Bloomberg.

Revenue
Group revenue accounts to INR 600 crores approximately. Group revenue accounts to INR 5000 crores approximately.

Major Sponsors
Many leading brands but not all the major players due to less viewership. Almost all leading brands, due to high viewership.

News Tracking: Gold Price rise

WHY GOLD PRICES INCREASING??
1. Third quarter is a seasonally strong quarter for Indian demand. Nomura expects Indian rupee to stabilise in the short term and grow stronger over the next two years, which will aid in pick-up of gold demand. 2. Despite the erosion of Indian volume (19 per cent drop in jewellery and 46 per cent lower in investment), gold prices have held on admirably. Any pick up in Indian demand can take the prices higher. 3. Exceptionally strong demand from China will support strong gold prices. 4. Scrap gold supply has slowed down. 5. New mine capacity addition will not be sufficient to meet the spike in demand. 6. Increasing gold holding by central banks. Despite the recent buying gold holdings as a percentage of central banks reserves are at historical lows. 7. Persisting negative real interest rates will result in investors diverting their saving to gold 8. Prospect of further monetary easing in Euro and US 9. Continued pressures on the peripheral euro zone countries and banking systems are likely to see physical bar investment. 10. Structural changes of the world reserve currency structure.

4th September Gold prices jumps up to a 5 month high this week. In Commodities gold is $1695/ounce. Interview conducted with Sunil Kashyap MD of Scotia Mocatta. He said that the physical selling of gold will rise. This trend of price rise will continue for the next few weeks. However the selling will not affect the prise rise as the gold will keep on rising. 7th September Gold prices hit a record high in domestic trade this week. Kunal Shah from Nirmal Bang Commodities explains that gold prices are being driven higher by global factors and further liquidity support from the ECB should be positive for gold prices. Nirmal Bang advises clients to remain long on Gold in the domestic market.

The prices are more than Rs 32,000/10gram. The price rise has been caused due to more global demands and lower rupee value. Also, the investment in gold has gone up high which has caused the price rise. This price rise has to do majorly with global market as against any demand created by local market. India and China the largest markets of gold have seen a drop in demand for gold in the last quarter.
10th September Gold prices touched new all-time high of Rs. 32,500 per 10 grams in the bullion market in New Delhi on 10/09/2012 on seasonal demand amid strong global trend. 14th September Gold prices touched new all-time high of Rs. 32,900 per 10 grams here today, tracking the metal's rally overseas after the US Federal Reserve decided to add further stimulus to boost the world's biggest economy. While gold added Rs. 310 to hit the record level

September 5 Mr. Jim Rogers , Rogers International Commodity Index (Chairman) was interviewed. He stated that most of the central banks around the world are printing money due to which there is more replacement for money resulting in increase of Gold price. It will be normal for increase in price of Gold & it will reach much higher over a decade. September 6 Gold prices at record high. INR 31744 Mr. Umesh Parekh, MD Shree Ganesh Jewellers, when asked on demand of the gold this quarter said demand will likely to continue for 3 reasons: 1. Marriage 2. Diwali 3. Festive Season When the gold prices increase there is a general thinking that demand will go down but people are buying gold considering the further increase in price. When asked about speculation on further increase in Gold price, he mentioned 2 major factors in increasing Gold prices Indian currency which is at all time high Global instability in European market & I see gold price going up by INR 40000 by December 2012. September 10 Manisha Gupta, commodity expert reported more than 3% growth in Gold prices over a week, she later interviewed Mr. Naveen Mathur, Angel commodities . He mentioned that Gold prices are expected to move up , weakness of the dollar is creating upside pull on the gold prices. September 13 Gold prices touched new all-time high of Rs 32,900 per 10 grams .

Comparative Analysis
Elements
1. Detailing in coverage of news 2. Experts Views 3. Indian Market context 4. Investment guide 5. Growth Forecast 6. International Market Impact 7. Coverage frequency Medium High High

Average

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