Professional Documents
Culture Documents
Visual Rhetoric PP
Visual Rhetoric PP
Overview
This presentation will cover
Definition(s) of visual rhetoric Why visual rhetoric is important today Visual rhetoric and
Text Color Graphics Overall design
Visual Thinking
Visual Learning
Visual Communication
Metaphoric Thinking
Visualization
Design of Materials
Read Pictures
Art
Source of Imagery
Research on Learning
Aesthetics
Mental Nodes
We use visual thinking as a major part of our cognition (thinking process) We live in a visually dominated world, so We must be able to read, dissect, and produce effective visuals
Overall design
Personalities of type
Formal and informal fonts
Consequences and font choices
Consider effect of font choice Personality and appropriateness
Information
Sustained readability
Clip Art
Purpose to inform
Conveys specific information Relates to content in document More than an accent
Graphs
Photographs
Photo Examples
Overall Design
Stepping Back
Is your design clarifying your information? Is your design unique enough to make it stand out? Is your design readable from its intended distance? Have you checked for typos and errors? When designing for the Web, have you checked your design on different computers and in different browsers?
Additional Resources
The Non-Designers Design Book and The Non-Designers Web Book, both by Robin Williams Color Index by Jim Krause
765-494-3723
OWL: http://owl.english.purdue.edu
The End