Professional Documents
Culture Documents
CB BIG
CB BIG
CB BIG
Adda
Annimation
Reach
Zapak.com
OYE
Live
Pictures
Events
ADDA 92.7
ND Studio FM Broadcasting
Cinemas
Street
Synergy
BIG Entertainment
1. Company Profile About Reliance Entertainment Vision 2. Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis Reliance Big Entertainment has evolved out of the groups vision of meeting young India's aspirations and assuming a leadership position in communications, media and entertainment. The company strives to create converged services and platforms for masses to access innovative, cutting-edge content. Key content initiatives include production and strategic collaboration in areas such as gaming, movies, animation, music, broadcast, DTH and user-generated content, amongst others.
BIG Vision
1. Company Profile About Reliance Entertainment Vision 2. Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis
We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge entertainment and media services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.
BigFlix.com
BIGADDA.com Zapak Jump Games
BIG ND Studio
BIG Synergy BIGOYE.com
BIG Broadcasting
1. Company Profile About Reliance Entertainment Vision 2. Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis BIG 92.7 FM BIG Broadcasting Others - BIG Street - BIG Live
- BIG Reach
- BIG Events
Money
MARKETER
MARKET
Goods/ Services communication
INDUSTRY
BIG
1. 2. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis
Needs Market
marketing Strategies
Wants Demands
Needs are the basic human requirements become a wants and Demands are wants for specific product.
Positioning Segmentation
Target Market
Identifying the market segmentation , present the target market and firm develop a market positioning.
Offering
Brands Value
Offering
Satisfaction
Offering will be successful if it delivers value and satisfaction
BIG
1. 2. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis
marketing Strategies
Marketing Channels To reach the target market, the marketer uses the marketing channels to deliver and receive messages from the target buyers. Supply Chain The Supply chain is a longer channel stretching from raw materials to components to final products that are carried to final buyer. Competition Competition includes all the actual and potential rival offerings and substitute a buyer might consider. Marketing Environment Marketing Environment consists of the task environment and the broad environment
BIG
1. 2. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 P roduct Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis
marketing Strategies
Marketing Mix
P rice
P romotion
P lace
BIG
1. 2. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis
marketing Strategies
Communications
Integrated Marketing
Holistic Marketing
Relationship Marketing
Customers
Partners
Channels
BIG
1. 2. 3. 4. Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task SWOT Analysis
Delivering Value
Communicating Value Creating Long-Term Growth
1. 2.
Company Profile About Reliance Entertainment Vision Products Internet & New Media Film Entertaiment Braodcasting 3. Marketing Strategies Model1 Model2 Marketing Mix Holistic Marketing Marketing Task 4. SWOT Analysis
BIG HR Activities
Employement
HR Planning Job analysis and design Recruitment and selection Orientation and placement Training and development Performance Appraisal and Job evaluation Employee and executive remuneration Employee Motivation Employee Welfare
BIG HR Structure
PRESIDENT HR
CEO
Employement
CORPORATE HR
ENTITY HR
CIRCLE HR