EDUCATION SECTOR IN INDIA

INDIAN EDUCATION SYSTEM

CORE business

NON-CORE business

Schools

Higher education colleges

Vocational Training Coaching classes

EDUCATION IN INDIA
Education in India is provided by the public sector as well as the private sector. Most universities in India are controlled by the Union or the State Government. The private education market in India is merely 5% in terms and is estimated to be worth $78 billion in 2012.

LITERACY
Despite growing investment in education, 25% of its population is still illiterate. Only 15% of Indian students reach high school of which only 7% are graduate. The total literacy rate in India is 74.04 %. The female literacy rate is 65.46 % and male literacy rate is 82.14 %.

EDUCATION IN INDIA
In India, 100% FDI is not yet allowed in the higher education segment. Franchisee route. It has already introduced the Foreign Education Providers Regulations Bill 2010 in the parliament. The education sector received a hike of about 18 per cent in the budgetary allocation for 2012-13

EDUCATION IN INDIA
India's Education Sector is now Moving Towards a Digital Future Schools are increasingly adopting digital teaching solutions. Smartclass from Educomp Solutions, one of the first Indian companies. More than 12,000 schools across 560 districts in India have adopted Smartclass.

POST-GRADUATION 1.5 3yrs GRADUATION Professional 4yrs Medicine 5yrs Commerce 3yrs HIGHER SECONDARY Class : 11-12 , Age : 16-17

STRUCTURE OF EDUCATION SECTOR

SECONDARY Class : 6-10 , Age : 11-15

PRIMARY Class : 1-5 , Age : 6-11

STRUCTURE OF EDUCATION SECTOR IN INDIA

Primary schools 6,41,695 Secondary schools 1,98,094 Junior college 1,16,820 Degree colleges (general education) 7782 Professional education 2124 Universities 544

STRUCTURE OF EDUCATION IN INDIA

India has 544 university level institutions, which includes 261 state universities, 73 state private universities, 42 central universities, 130 deemed universities, 33 institutions of national importance and five institutions established under various state legislations
India will need 800 more universities and another 35,000 colleges.

Key factors influencing Indias education

Demographic advantage Increasing affordability Knowledge led economy Women participation Employment avenues

Funding of the Higher Education sector in India

99% of the universities funded by government, 1% universities are privately funded. 90% of all colleges are private colleges, i.e. not managed by the government but by some private body, 10% of colleges are government colleges, i.e. managed by the government.

7Ps

Product/service
The product means the students, and the services means the intangible offers made by the educational institutions. The educational institutions promotes their organization and develop the brand value in the competitive market.

Price/fees
It is determined by competition, service quality, placement, reputation of the institution, private or public ownership, Infrastructure facilities provided, location of the institute, mode of education, brand name of the educational institution.

Place
Place represents the location where an educational institute is established. Competitive edge. Place is also a vital promotional tool for them.

Promotion
Promotion represents all of the communications that a service provider uses in the marketplace. It includes elements such as Advertising, Public relations, Word of mouth, Point of sale, Publicity, Web marketing,

People
Here, the people means teaching faculty and nonteaching community directly and indirectly. Growth and existence of an educational institute, depends on the-competency, effectiveness, efficiency, sincerity, dedication and devotion of the teaching community of the institute.

Process
The procedures, mechanisms and flow of activities which lead to an exchange of value are called the process. The service process should be hassle free, simple, understandable, student friendly and technology based.

Physical evidence
It is the direct sensory experience of a service that allows a student to measure whether he or she has received adequate facilities by the educational institution. Physical environment in which service is delivered. The physical facilities provided and the infrastructure, state-of-art technology, building, total ambience, etc. All of these play a crucial role in marketing of educational institute.

INTRODUCTION OF B-SCHOOLS
India has emerged as the second-largest producer of management graduates in the world. A number of B Schools are setting up offsite campuses in the Middle East and South East Asia. XLRI and SP Jain Institute of Management were among the first to set up offsite campuses in Dubai.

SCOPE OF B-SCHOOLS
Globalization, Liberalization and Privatization. The relevance of MBA in todays world is almost a necessity for a quality life. B-schools teach time management and multi-tasking skills that make career. Communication and negotiation techniques are fully honed and thus most companies are readily to pay high salary packages to deserving MBA students.

SCOPE OF B-SCHOOLS
Growth not just depends in capabilities and talents but also on the institute one passes out from. MBA salary in these B-schools purely depends on the credibility and the goodwill of the institute This can clearly state that across all industries, MBA is a highly valued proposition.

Top universities for Management studies in India

1. University of Delhi 2. University of Mumbai 3. University of Pune 4. Bangalore University 5. University of Madras

6. Anna University 7. Jamia Milia Islamia University 8. Jawaharlal Nehru University 9. Amity University 10. Sikkim Manipal University

Top Indian B-schools

Indian Institute of Management, Ahmedabad (IIM A) Indian Institute of Management, Calcutta (IIM C) @ Kolkata Indian Institute of Management, Bangalore (IIM B) Indian Institute of Management, Lucknow (IIM L) XLRI - Xavier Labour Research Institute, Jamshedpur ISB - Indian School of Business, Hyderabad FMS - Faculty of Management Studies, University of Delhi Indian Institute of Management, Indore (IIM I) Indian Institute of Management, Kozhikode (IIM K Calicut)

Marketing techniques used by various B-schools

Encouraging feedback

Placement

Student Relationship Management (SRM)

Rendering market oriented services

Right Student Centric Approaches

Fair treatment to students

Honest appraisal of performance

Ensuring Quality services

Courses offered by management institutes

Indian Institute of Management, Ahmedabad (IIM-A):

Regarded to be the best of the best business schools in India It offers four programmes in Management: The PGP Post Graduate Program (equivalent to MBA), The FPM Fellowship Program in Management(equivalent to Ph.D), The FDP Faculty Development Program for Management teachers and Trainers and The MDP Management Development Program a refresher for middle and top level managers.

Courses offered by management institutes

Indian Institute of Management, Calcutta (IIM C): The oldest of the IIMs, established in Kolkata. IIM Calcutta is amongst the top three B schools in India. The institute offers three full time programs: The PGDM Post Graduate Program in Management (equivalent to MBA), The FPM Fellowship Program in Management, The PGDCM Post Graduate Diploma in Computer Aided Management. The institute also offer part time PGDBM Post Graduate Diploma in Business Management for managers with relevant work experience.

Courses offered by management institutes

ISB Indian School of Business, Hyderabad: Indian School of Business, Hyderabad is emerging as a preferred choice for MBA aspirants who want to pack in the program into a one year course. As it gradually builds up its permanent faculty base, the ISB has created a unique and sustainable visiting faculty model with some of the worlds leading academicians from Wharton, Kellogg, Harvard, Stanford, Chicago, Duke and Texas among others. The school offers a one year Post Graduate Program in Management.

Courses offered by management institutes

Xavier Institute of Management, Bhubaneswar (XIM B):

XIM Bhuvaneswar, offers the following courses: Post Graduate Programme in Management, Executive Post Graduate Programme in Management, Post Graduate Programme in Rural Management and Fellow Programme Management. The PGP in Management is the flagship programme of the Institute. Training the students in technical and functional business skills such as accounting, finance, marketing and production.

Courses offered by management institutes

XLRI Xavier Labour Research Institute, Jamshedpur:

Xavier Labour Research Institute, popularly known as XLRI was established in 1949 at Jamshedpur. The institute offers two courses at the post graduation level in management: A post graduate diploma in Business administration and A post graduate diploma in Personnel Management and Industrial Relations (PMIR).

Fee structure of B-schools in India

IIM-Ahmedabad IIM-Bangalore IIM-Calcutta IIM-Lucknow IIM-Kozhikode IIM-Shillong IIM-Indore 14.4 lac 13 lac 13.5 lac 8 lac 10 lac 10 lac 12 lac IIM-Rohtak IIM-Jaipur IIM-Ranchi IIFT FMS SP Jain XLRI XIMB 9 lac 9 lac 9 lac 10 lac 21,000 8.7 lac 12 lac 7.8 lac

Promotion strategies used by Bschools

Advertising. Web marketing. Seminars and Workshops. Sponsorships. Inter-college fests. Interactive courses.

Qualification of faculty
Laha Arnab Kumar (IIM-A) Production and Quantitative Methods (P&QM)

Ph.D. from Indian Statistical Institute. M.Stat from Indian Statistical Institute. M.B.A. from Indira Gandhi National Open University. B.Stat from Indian Statistical Institute.

Qualification of faculty
Arpita Srivastava MARKETING. (XLRI)

BSc; M.A. [English Literature]; MBA (Marketing), H.N.B. Garhwal University; PGDJMC, IGNOU; FPM (pursuing), MDI Gurgaon

Qualification of faculty
D S Broca (XLRI) Production & Operations Management B.Com (Hons) (Calcutta), MBA (KU Leuven, Belgium) M A Cs. (Waterloo, Canada), Ph.D. (TIET Patiala)

Qualification of faculty
Gourav Vallabh Finance (XLRI)

Certified Financial Risk Manager (GARP, USA), Chartered Accountant (ICAI, India), Company Secretary (ICSI, India), Ph.D. (UoR, India), M.Com., LL.B.

TIE-UPS
B Schools are providing more exposure to students via exchange programmes under which institutes enters into collaborations with a number of accredited universities and B-schools across the world. Under such programmes, the students are sent abroad to study in B-schools/ Universities for a duration (depending on the tie-up with foreign counterparts) within the academic year.

TIE-UPS
Foreign institutes such as Carnegie Mellon University, Cornell University, the State University of New York at Buffalo, already have tie-ups with Indian institutes. Mercedes Benz India, the country's largest luxury car maker has tied-up with IIT Delhi, one of India's top-most academic institutions, for the R&D (Research & Development) of its latest BlueTEC technology.

TIE-UPS
The Pune-based Symbiosis Institute of Business Management (SIBM) has a working tie-up with the Khimji Training Institute LLC, in Muscat and Steinbeis University, Berlin. IIM Bangalore has tied up with IISc to market their innovation products.

Political interference
The colonial government blamed nationalist Indians for political interference, The nationalists blamed the government for interference, The present establishment blames interference by elected representatives.

Political interference building the Charter of the University

Governing Bodies: 80% are either ex officio members or persons nominated by the government. Elected representatives from the local society are 15% Faculty representation is less than 5% of the members in the governing body and none in the executive body. Student or non-academic workers representation are none.

Formal presence of politics

Some of the provincial parliaments have seats reserved for university faculty. Students form important component of political workers of political parties. Universities effectively amount to nurturing political leaders in India.

Political imperative within universities

Brings in the spoiled system associated with politics. Spoils in faculty recruitment, staff recruitment, student intake. Interference in examining students, compromises fairness of examination system.

FDI IN EDUCATION SECTOR

In India, 100% FDI is not yet allowed in the higher education segment. Entry of foreign universities would not only intensify the competition, but also provide an international platform to the Indian students where they can achieve quality learning.

Arguments for Promoting FDI

Increased Investment in Higher Education, Competition, Curricular Innovation, Research & Development, Resource Use Efficiency, Import Substitutions, Fulfill the unmet desires, Courses with Fancy nomenclature, Curricular Innovation.

Is India an Attractive Destination?

The Market Size high demand. Real per capita public expenditure. foreign degree without much distinction. Vast Reservoir of Intellectual Resource. Policy barriers. Restricted practices in credit transfer.

CONCLUSION

PRESENTED BY SAGAR CHANDE SOUMITRA DODIYA SUNDER REDDIAR SAGAR SHETTY FAZAL SHAIKH
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