Presentation on "BIG BAZAAR"

PRESENTED BY SAURABH KESHRI

INDEX
phase 1 ) introduction phase 2 ) marketing strategy

phase 3 ) SWOT analysis

phase 4 ) introduction of my department phase 5 ) learning experience

INTRODUCTION
Type Founded Headquarters Industry Promoter(CEO) Parent Punchline Public 2001 Jogeshwari, Mumbai Retail Kishore Biyani Future Group Is se sasta aur accha kahin nahin Currently approximately 214 outlets = = = = = = =

What is retail industry

The term "Retailing" refers to any activity that involves a sale to an individual customer. Professional management and strong customer focus is called retailing. Retailing in India is the second largest untapped market after China.

FIVE THINGS FOR THE RETAILER

Customer satisfaction. Ability to acquire right product

Product presentation.
Traffic building. Keeping pace with technology.

COMPANY PROFILE FUTURE GROUP

Future Group is one of the countrys leading business group present in retail, asset management, consumer finance, insurance, retail media, retail spaces and logistics. The groups flagship company, Pantaloon Retail (India) , has over 1,000 stores and employs over 35,000 people. Future Group is present in 61 cities and 65 rural locations in India.

Different product categories in

Apparel, fashion and accessories Books and magazines Camera and photo Desk top, lap top and accessories Furniture and decor Gift and credit card vouchers Health beauty and person al care
Jewellory and watches Kitchen and home appliances Mobile and service provider Music and mp3 player Software cds and vcds Toys sports and video game Other miscellaneous item

INOVATION

Marketing 7 PS OF BIG BAZAAR

PRODUCT MIX
They have many kind of products in different department and all departments have a attractive unique name e.g.... HUNGRY KYA, APPARELS CHILL STATION, READY TO EAT ...............................................................................................

PRICE MIX
1) LOW INTEREST FINANCING. 2)PSYCHOLOGICAL DISCOUNTING. 3)SPECIAL EVENT PRICING. 4)DIFFERENTIATED PRICING. 5) TIME PRICING.

PLACE
Initially Identifies Future/Potential development areas. Acquire such areas at an early phase before the real estate value booms. Located at high traffic areas. Design to look crowded.

PRAMOTION
Saal Ke Sabse Saste 3 Din Future Card(3%Discount) Advertising(Print ads, TV Ads, Radio) Brand Endorsement by M.S DHoni Exchange Offer Weekend Discount Point of Purchase Promotion Kitchen festival

PEOPLE
Well Trained Staff Appearance Empowered Individual Encouraged To Think Out Of The Box Employ close to 10,000 people and recruit nearly 500 additional people every month Use Scenario Planning as a tool for Quick Decision Making Security Guards At All Gates

PROCESS

PHYSICAL EVIDENCE

CUSTOMER SEGMENTATION OF BIG BAZAAR Big Bazaar target higher & upper middle and middle class customers. The large and growing young working population is a preferred customer segment.
Big Bazaar specially targets working women & home markets who are the primary decision maker.

BIG BAZAAR USE 8 GOLDEN RULES TO DEAL WITH CUSTOMER SERVICES.

1) 2) 3) 4) 5) 6) 7) 8)

Answer the phone. Dont make promise unless you will keep them. Listen to your customer. Deal with complaints. Be helpful. Train your staff to be always helpful, courteous and knowledgeable. Take the extra step.

STRENGTH High Brand Equity Variety of stuff under single roof maintain good employeeemployee relationship

WEAKNESS
Unable to meet store opening targets Falling revenue. unavailability of popular brands

OPPORTUNITY Organized retail presently nearly 5% in India. So it acts as great opportunity to the organization for its growth.

THREAT
Competitors like easy day Government policies Unorganized retail like pakiza...

During the internship the utensil department is provided to me by BIG BAZAAR to understand the customers and handle them and also for take knowledge of products.

LEARNING EXPERIENCE DURING INTERNSHIP

Product knowledge How to display products How to behave with employees Grooming How to talk with customers Consumer behavior And these all experience mostly I gain in BIG DAYS .