SURVEY OF LUXURY BRANDS: WATCHES AND SUITS

NAME ROLLNO.

SAMAY DHOOT
DARSHAN PATIL ZEESHAN SHAIKH

M-11-13
M-11-37 M-11-53

VICKY RAZDAN

M-11-60

Luxury Suits/Watches
Swiss watches market is growing @ 30% in India. Small cities shoppers for Luxury brands. Men are buying, menswear market in India is the fastest growing in apparel segment.8.6% per year.

Data collection methodology

Questionnaire method- Data collected from diverse and scattered group of people. Sample size of 32 respondents was used. Data collected from shopping malls, exclusive showrooms and by emails

Toma of suits

Armani is Numero Uno

Gucci and Versace follow

Toma of watches

Rolex is leader

Omega follows Rolex

Reasons for using brands

Differentiation Feeling of Achievement Best Quality Expensive Great Looks Great History 4% 17% Celebrity Endorser

2%

32%

13%

19% 13%

Looks are skin deep

Preference in suits
1 2 3 4 5 6 7 ARMANI

VERSACE
ZEGNA RALPH LAUREN GUCCI BURBERRRY LOUIS VUITTON

Armani Rules

Preference in watches
1 2 3 4 5 ROLEX OMEGA TAG HEUER CARTIER LOUIS VUITTON PATEK PHILLIPE PIAGET

6
7

Rolex: A crown for every achievement

Brand Positioning
Suits
celebrity endorser 0.6 celebrity endorser

Watches
1.8

great history

3.1

great history

2.7

great looks

great looks

4.4

expensive.

expensive.

3.4

best quality.

4.8

best quality.

3.6

feeling of achievement

3.4

feeling of achievement

differentiate
0 1 2 3 4

4 5 6

differentiate 0 1 2 3

3.2 4 5

Quality is a habit

Looks invite, cuts kill

Age and Income

Age Groups
20-30 31-40 41-50 51-60 Above 61

Income Per Month

1 lakh-2 lakh 4.1 lakh- 5 lakh 2.1 lakh- 3 lakh Above 5.1 lakh 3.1 lakh- 4 lakh

7% 7% 20% 13% 7% 60% 20% 13%

53%

Youth has no age

Money matters

Qualification
Qualification
Upto SSC Upto graduation graduate Post Graduate Professional

40% 53%

7%

Be Professional

Importance/Endorsement
Importance of Endorser
Certainly Buy May Not Buy May buy Not buy May or May Not Buy

Who should endorse your

brand?
Brand Celebrity

7% 0%
10% 43% 41%

59% 40%

Contra celebrity

I am Brand

Self Image
Average Levels of Agreement (Watches)
Confidence Boost Comfortable Feeling Celebrity Endorsement feeling of Superiority Costly Enhance Overall Personality Light Weight watch Swiss made Watch Preference Feeling of Achievement For Accurate Time 0 0 1 2 3 4 5 1 2 3 4 5 Black Suit Buying Suit because It Is Costly Enhancement of Overall Made-in-Italy Suits Lighter Suits Relieving Tension Attraction of Oppsite sex feeling of Superiority Comfortable Feel Powerful

Average Levels of Agreement (Suits)

Personality is everything

Indispensable comfort

Conclusion
Aspects such as consumer behaviour, preferences, lifestyle etc. Dominant players. Wide scope.

Thank you