PRESENTATION ON KOTAK MAHINDRA BANK LTD

Maheshgouda C. Patil 1PT11MBA04

BRIEF HISTORY

The Kotak Mahindra Group was Started in 1985 as Kotak Capital Management Finance Limited. This company was promoted by Uday Kotak, Sidney A. A. Pinto and Kotak & Company. Industrialists Harish Mahindra and Anand Mahindra took a stake in 1986, and that's when the company changed its name to Kotak Mahindra Finance Limited.

VISION AND MISSION STATEMENT

An uncommon bond. Strengthened by a common vision. Apart from common beliefs, values and objectives the company believe in the vision of a better tomorrow. It is this deep veneer of faith that has brought us together and fortified our bond.

The global Indian financial services brand The customers will enjoy the benefits of dealing with a global Indian brand that best understands their needs and delivers customized pragmatic solutions across multiple platforms.

The most trusted financial services company We will create an ethos of trust across all our constituents. Adhering to high standards of compliance and corporate governance will be an integral part of building trust. Value creation Value creation rather than size alone will be our business driver.

Products

Funded Treasury

Investment
Fixed Income

IMPORTANT ACHEIVEMENTS

BankingICAI Award: Excellence in Financial Reporting under Banking Sector for the year ending 31st March, 2010 Asiamoney: Best Local Cash Management Bank 2010 IDG India: Kotak won the CIO 100 'The Agile 100' award 2010 IDRBT: Banking Technology Excellence Awards Best Bank Award in IT Framework and Governance Among Other Banks' - 2009 Banking Technology Award for IT Governance and Value Delivery, 2008 IR Global Rankings: Best Corporate Governance Practices Ranked among the top 5 companies in Asia Pacific, 2009

INDUSTRY SIZE

KSFS

PORTERS MODEL

SWOT ANALYSIS
Strengths Financial service retail asset financing, wealth management, equity brokerage, investment banking, primary dealership, and asset management and insurance. Diverse business mix Can help in providing service to all type of customer Weaknesses Significant share of revenues are dependent on the Capital market businesses. Kotaks limited branch network opportunities Rural India income pattern increasing economic growth hike spending pattern threats local & foreign players inflation interest rates fluctuation
dd/mm/yy 2012 Semester 3 SM usn

10

VALUE CHAIN ACTIVITIES

Profit Margin

Primary Activites

External Factors, Operation, Distribution, Sales and Marketing, Revenues

Supporting Activity

Strategic Decision, Technology, System Development, Procrument

STRATEGIES FOLLOWED

Cash Net Customer Engagement Program Micro Finance Launch of credit card

Branch expansion
Early Exist from FX derivatives