Professional Documents
Culture Documents
Dominos
Dominos
Prior to Sep 24, 2009, the company was known as Dominos Pizza India Limited Jubilant Food Works Limited holds the Master Franchisee Rights thereafter First store in India in January 1996, at New Delhi
Building Brand
Increasing the confidence in people by best delivery timings(30 min or free). Providing various offers with the delivery for next use. Providing eatables like Choco-Lava, in very attractive manner. Emotional connect by various ad-campaigns.
Service Innovation
Coupons
Tracker
Although not the market leader in world, Dominos Pizza is recognized as the leader of innovation. -Doyle, CEO of Dominos
The brave souls at Dominos are posting a stream of online order comments about the company on a massive billboard in New York Citys Time Square.
Innovative Interaction
Tag lines
Hungry Kya 2001 Khushiyo Ki Home Delivery 2008 Yeh Hai Rishto Ka Time 2012
Challenges
Major challenges for dominos They must innovate and maintain a high quality Timely delivery. Price differentiation. Awareness of the health issues.
Approach
For timely delivery of pizzas ,proper orientation and training has been given to the pizza delivery boys. Pizza mania (RS-35).