GVHD: LS TS TRN ANH TUN

THNH VIN NHM 2:

1. TRN CNG QUYN 2. TRN THU HUYN 3. NG NGC GIAO HY

4. LU HNG DNG
5. NG QUANG THI 6. BI HU NGHA Nhm trng

NI DUNG CHNH:

I. II. III. IV. V. VI.

Chng ta mun tr thnh ci g? (Tm nhn) Cng vic kinh doanh ca chng ta l g? (S mnh) Vai tr/Li ch ca Tm nhn v S mnh c im ca Tuyn b S mnh Cc yu t cu thnh ni dung bn Tuyn b S mnh Vit v nh gi Tuyn b S mnh

I. Vision (Tm nhn)

What do we want to become ?

Chng ta mun tr thnh ci g?

I. Vision (Tm nhn)

I. Vision (Tm nhn)

Nu khng bit ni m bn mun n, bt k con ng no cng c th a bn i.
The Koran

Cng vic qun tr khng phi l nhn cng ty nh nhng g m n ang c m phi nhn nhng g m n c th tr thnh.
John W. Teets

I. Vision (Tm nhn)

Tm nhn nh l mt bn ch ra l trnh mt cng ty d nh pht trin v tng cng cc hot ng kinh doanh ca n. N v ra mt bc

tranh v ni m cng ty mun n v cung cp mt s ch dn hp l cho vic i n

Tp trung lm sng t
Phng hng tng lai ca cng ty Nhng thay i v sn phm, khch hng, th trng v cng ngh ca cng ty hon thin
V th th trng hin ti
Trin vng tng lai

I. Vision (Tm nhn)

- Tm quan trng v c im ca mt bn tuyn b Tm
nhn: + Mt bn tuyn b tm nhn r rng l nn tng xy dng bn tuyn b S mng + Bn tuyn b Tm nhn nn c thit lp u tin, thng

c th hin ngn gn trong 1 cu v cng c son tho

bi cc thnh vin ban lnh o

I. Vision (Tm nhn)

Tm nhn r rng trong kinh doanh Tuyn b S mnh ton din

II. Mission Statement (Tuyn b S mnh)

What is our business? Cng vic kinh doanh ca chng ta l g?

II.WHAT IS OUR BUSINESS (MISSION)?

CNG VIC KINH DOANH CA CHNG TA L G

A. Khi nim S mnh:

Theo Peter Drucker: cu hi Cng vic kinh doanh ca chng ta

l g ng ngha nhim v ca chng ta l g

Tuyn b S mnh (A Mission Statement) l mt tuyn b c gi tr lu di v mc tiu ca t chc phn bit s khc bit ca t chc ny vi cc t chc khc trong cng ngnh, khng nh l do ra i v tn ti ca t chc.

II.WHAT IS OUR BUSINESS (MISSION)?

CNG VIC KINH DOANH CA CHNG TA L G

i khi c gi l tuyn b v tn ngng, tuyn b v mc ch,

tuyn b trit l, tuyn b v nim tin, mt tuyn b v nguyn tc

kinh doanh, tuyn b nh ngha lnh vc kinh doanh, mt tuyn b

S mng cho bit doanh nghip mun tr thnh ci g v i tng

khch hng m doanh nghip hng n. S mnh v Tm nhn l bc khi u trong qun l chin lc

M HNH HOCH NH CHIN LC C BN

S mnh v mc ch

Phn tch bn ngoi (cc c hi v e da)

La chn v xy dng cc chin lc

Phn tch bn trong (kh nng v nng lc ct li)

Chin lc chc nng

Chin lckinh doanh

Chin lc ton cu
Chin lc cng ty

Cu trc t chc

Lm ph hp chin lc, cu trc v kim sot

Thit k kim sot

Thay i chin lc

II. Mission Statement (Tuyn b S mnh)

B - Vision vs Mission: - S mnh (Mission) tr li cu hi Cng vic kinh doanh ca chng ta l g -Tm nhn (Vision) tr li cu hi Chng ta mun tr thnh ci g

Vision is the dream Mision is the plan

II. Mission Statement (Tuyn b S mnh)

Tm nhn: "Tr thnh cng ty phn phi sn phm cng ngh kiu mi hng u ti Vit nam trong ly sn phm cng ngh thng tin v dch v tin hc, vin thng lm ch lc , hng ti s pht trin bn vng S mnh: "Chng ti lun ly sng to l sc sng , ly thch ng nhanh lm sc mnh cnh tranh , khng ngng phn u to ra nhng sn phm v dch v cht lng cao vi gi hp l ng gp vo mc tiu tng trng ca khch hng" Viettel Distribution

II. Mission Statement (Tuyn b S mnh)

C - Tin trnh xy dng mt Tuyn b S mnh: -Xc nh c s mnh r rng -S tham gia ca cc thnh vin trong ban lnh o rt quan trng

- Cn c s tham kho trc Chn cc bi vit v s

mnh

II. Mission Statement (Tuyn b S mnh)

- Phng php xy dng bn tuyn b S mnh: + cc thnh vin ban lnh o t son tho mt bn tuyn b s mnh cho t chc + Hp nht ni dung cc bn tho v gi li cho cc thnh vin

+ Nhn phn hi t cc thnh vin

+ Hp v quyt nh ph duyt bn tuyn b chnh thc

III. Importance of Vision and Mission Statements

Vai tr/Li ch ca Bn tuyn b Tm nhn v S mnh

1. m bo s ng tm nht tr v mc ch trong ni b DN.

2. Cung cp cc c s hoc tiu chun phn phi, huy ng cc

ngun lc ca doanh nghip. 3. Hnh thnh khung cnh v bu khng kh kinh doanh thun li. 4. Gip cc thnh vin hiu bit ln nhau v c s ng cm vi mc ch v phng hng ca doanh nghip ng thi ngn chn nhng

ngi khng nng lc tham gia vo cc hot ng ca doanh

nghip.

III. Importance of Vision and Mission Statements

Vai tr/Li ch ca Bn tuyn b Tm nhn v S mnh

5. To iu kin chuyn ho mc ch ca t chc thnh mc tiu

thch hp v trin khai cc nhim v v cc mc tiu n cc n v,

cc b phn chc nng bn trong doanh nghip . 6. To lp v cng c hnh nh ca doanh nghip trc cng chng 7. Gip cc nh qun tr c c s nh gi hot ng ca doanh nghip trong qu trnh qun tr chin lc hin ti v tng lai.

8. Gii quyt nhng bt ng v quan im gia cc thnh vin trong

doanh nghip

IV. Characteristics of a Mission Statement

c im ca bn tuyn b S mnh

Mang ngha bao qut, khng cp n tin bc, con s, phn trm
t hn 250 t
Kt cu S mnh

Bao gm 9 yu t cu thnh ni dung bn tuyn b s mnh C gi tr lu di Truyn cm hng

Ni dung S mnh

Xc nh c tnh hu ch ca sn phm ca doanh nghip

Phn nh trch nhim x hi ca doanh nghip Phn nh trch nhim v mi trng ca doanh nghip

IV. Characteristics of a Mission Statement

C gi tr lu di

c im ca bn tuyn b S mnh V d v Ni dung S Mnh

Truyn cm hng
Xc nh c tnh hu ch ca sn phm ca doanh nghip

S mnh ca HAGL S mnh ca chng ti sng to, phn u to ra Thc hin ch i ng tha ng v vt cht v tinh thn nhm khuyn khch cn b cng nhn vin .
Phn nh trch nhim x hi ca doanh nghip
Phn nh trch nhim v mi trng ca doanh nghip

V. Mission Statement Components

Cc yu t cu thnh ni dung bn tuyn b S mnh

Mt bn tuyn b S mnh gm 9 ni dung sau: Khch hng Sn phm/dch v Th trng

Cng ngh
S tn ti, pht trin v kh nng sinh li

V. Mission Statement Components

Cc yu t cu thnh ni dung bn tuyn b S mnh

Trit l T nh gi Quan tm i vi hnh nh cng ng Quan tm i vi nhn vin

Sn phm hay dch v Khch hng

Th trng

Nhn vin

Mission Components Cc yu t cu thnh ni dung S mnh

Cng ngh

Public Image

Tn ti, pht trin, Li nhun T nh gi Trit l

VI. Writing and Evaluating Mission Statements

Vit v nh gi cc bn tuyn b S mnh:

Nghin cu k cc nhim v (s mnh) hin ti ca t chc

Da trn 9 yu t cu thnh ni dung bn tuyn b S mnh:

- Sn phm/ dch v ca bn l g? iu khc bit so vi i th cnh

tranh? - Nhng c im ca khch hng tim nng l g? - Nhng gi tr no doanh nghip s ng gp cho cng ng? - Nhng li ch c th no khch hng s c c? - ng lc c nhn no khin bn mun to nn doanh nghip ny?

VI. Writing and Evaluating Mission Statements

Vit v nh gi cc bn tuyn b S mnh:

Phng php son tho: 3 bc:

1. nh ngha mc ch ra i v tn ti ca doanh nghip Define the statement of purpose for an organization. 2. Xc nh qui m hot ng ca doanh nghip v sn phm v th trng Identify the scope of the organizations operations in product and market terms. 3. Phn nh c gi tr v nhng u tin ca doanh nghip Reflect the companys values and priorities.

VI. Writing and Evaluating Mission Statements

Vit v nh gi cc bn tuyn b S mnh:

V d:
Ben and Jerrys mission statement

VI. Writing and Evaluating Mission Statements

Vit v nh gi cc bn tuyn b S mnh:

Product Mission:
To make, distribute, & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.

VI. Writing and Evaluating Mission Statements

Vit v nh gi cc bn tuyn b S mnh:

Does the mission statement define the statement of purpose for the organization? To make, distribute & sellall natural ice cream & euphoric concoctions

VI. Writing and Evaluating Mission Statements

Vit v nh gi cc bn tuyn b S mnh:

Tuyn b S mnh c xc nh qui m hot ng ca doanh nghip v sn phm v th trng khng? sell the finest quality all natural ice cream... with a continued commitment to incorporating wholesome, natural ingredients (Bn kem c cht lng tt nht

VI. Writing and Evaluating Mission Statements

Vit v nh gi cc bn tuyn b S mnh:

Tuyn b s mnh c phn nh gia tr v u tin ca doanh nghip khng? promoting business practices that respect the Earth and the Environment. (thc y cc hot ng ca doanh nghip tn trng Tri t v Mi trng)

VI. Writing and Evaluating Mission Statements

Vit v nh gi cc bn tuyn b S mnh:

Mission Statement Evaluation Matrix

COMPONENTS

Organization

Customers

Products Services

Market s

Concern for Survival, Growth, Profitability Technology

PepsiCo Ben & Jerry's

Yes No

No Yes

No Yes

Yes Yes

No No

VI. Writing and Evaluating Mission Statements

Vit v nh gi cc bn tuyn b S mnh:

Mission Statement Evaluation Matrix

COMPONENTS

Organization

Philosophy

SelfConcept

Concern for Public Image

Concern for Employees

PepsiCo Ben & Jerry's

Yes No

No Yes

No Yes

No Yes

THANK YOU!