Mumbai

Conference 2122 October 2010 Exhibition 2123 October 2010

iNeevM - The Next Generation Media Platform

2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Global Trends in Digital Media

Broadband-based Online Catch-up TV
Growing popularity in the US & UK Providers setting up for global expansion Social Media

Expanding from Lifestyle Invasion to providing Lifestyle Aids

Nature of PR campaigns has changed making larger brands more vulnerable Need for Social Media & Cloud Preservation

Monetization Models
Ads remain key revenue generator Movement towards paid content still uncertain Elegant, Innovative & Non-intrusive advertisement models will be key to user engagement & monetization

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2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Siemens and Media | Our Portfolio

Market Strategy Broadband Media Platform Digital Production Social Media Platform Digital Distribution

Digital Library iNeevM Media Platform Broadcast Management Systems Enterprise Architecture Business Systems Facility Design and Build

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2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Initiatives for future Generation Media Platform iNeevM The Next media framework

Siemens is continuing to invest in creating solutions for future media

iNeevM is a framework to manage and deliver high quality digital and rich media content with various collaboration and advertisement management features

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2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

iNeevM Key Features

Local, Remote and Live Ingest Automated Transcoding of the content into low res Frame Accurate annotation for stored content and Live in-coming content

Content discovery - Easy search and retrieval based on categories

Review, enabling potential users to check content quickly and efficiently. On Demand - Personalized videos either stream or download Catch-up TV

Advertisement management
Workflow based approval of the content prior to publishing online. Online collaboration - Comments, rating and feedback features UGC (User Generated Content) management

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2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

iNeevM - Industry specific implementations

Broadcasting

Education

Publication

Content Services
Blogs Forums Editing CMS Ingest DRM

Video Platform
Delivery
Digital Library

Search

Collaboration

iNeevM
Billing Analytics Learning mgmt

Geo IP

Content Packaging

CRM

Advertisement mgmt

Integration Services
Page 6 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

iNeevM for Broadcasters

Business Problem

Solution

Disparate business problems consolidated into single solution

Catch-up TV Video on demand Promotional Activities Video Content discovery Advertising management
Video in video Overlays Synchronised banners

Analytics & Reporting Social Media Java/J2EE, Microsoft & COTS based solution : SharePoint Portal Alfresco Content management
system

RESTful based web services

Siemens iNeevM enables broadcasters to deliver high quality digital content and engage & retain customers with various collaboration & advertisement management features .
Page 7 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

iNeevM solution for School Education

Siemens proposed solution for parent and teacher to collaborate

Continuous round the year Review / Tracking of students. Integrated with learning management system to aid teacher in preparing and assigning content Social Media / Web 2.0 features

Overview: Teacher view

Comments on formative assessment, attendance, progress for each student Collaborate with parents personalized review Manage digital content Manage assignments Integrate with LMS

Parent view

View formative assessment , teacher comments & collaborate with teacher

Collaborate with other parents

This solution provides collaboration between parents and teacher which helps in continuous round the year tracking and review of the student performance
Page 8 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

iNeevM solution for Higher Education & Institutes

Videos for on-Campus teaching and learning Increase student retention and engagement Support diverse learning styles Streamline in course creations Videos for Distance Education [Off-Campus] Reduce cost of class delivery Enable interactive assignments and build community Videos for libraries

Enable discovery, use and display of legacy media

Streamline video authoring and distribution Videos for Marketing, Admission and Alumni Enable deeper engagement in prospective students and alumni Communicate School branding and messaging more effectively Enable sharing and collaboration across broader community

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2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Key benefits
Platform
Shorter time to market Reusable design / architecture Multi platform content creation , management & distribution

Agile integration platform

SOA based reusable components Streamline content & production driven process Interoperable

Creation

iNeevM
Distribution

Management

Monetization
Monetize value of existing content & new content sources Internationalization of content Targeted & context sensitive ads Access to new revenue sources: online advertising, subscription & pay-per-view models
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Industry segment focus

Flexible base framework which an be customized to Industry needs Integrated with business needs

2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Any Questions?

Contact
Siemens IT Solutions and Services Pvt. Ltd. Moinuddin Ahmed
Communication, Media & Technology Vertical moinuddin.ahmed@siemens.com
Page 11 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Thank you

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2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.