HEALTH TOURISM

HEALTH TOURISM
Tourism associated with travel to health spas or resort destinations where the primary purpose is to improve the travelers physical well being through a regimen of physical exercise and therapy, dietary control, and medical services relevant to health maintenance. -- WTO

CONCEPT

Health tourism in the Philippines will comprise a wide range of body pampering, health and beauty treatments. Integrates and promotes traditional Filipino healing modalities and use of local herbs, oils and essences.

TWO COMPONENTS

SPA TOURISM MEDICAL TOURISM

PHILIPPINE SPA TOURISM

WHAT IS SPA?

The term spa comes from the Latin acronym sanitas per aqua, or health through water and is broadly defined as water-based and nonwater facilities offering a range of health / medical / beauty / relaxation treatments.

SPA FACILITIES ARE GENERALLY CLASSIFIED AS:

Day spa providing a variety of services on a day use basis, with no on-site overnight accommodation.
Resort / Hotel spa providing spa facilities usually with additional fitness components and spa-cuisine menu choices. Originally created within 4 or 5 star hotels to meet a market gap as demand for health farms boomed. To be classified as a true spa hotel, industry experts suggest facilities should include peaceful surroundings and a separate spa restaurant where guests can remain in their robes throughout their visit.

FILIPINO SPA EXPERIENCE

Traditional Filipino Touch Therapy:

Hilot - deep tissue therapeutic body massage

Dagdagay - traditional foot massage from the Mt. Province

FACTORS GENERATING INCREASED DEMAND FOR SPA TOURISM IN THE PHILIPPINES:

desire for people to become and remain fit and healthy

an active older generation the continued search for the perfect body increasing spend on health and beauty products and treatments to achieve perfect health

PHILIPPINE MEDICAL TOURISM

WHAT IS MEDICAL TOURISM?

Is the provision of cost effective medical care in collaboration with the tourism industry for patients who travel overseas for surgical or other specialized treatment private and public.
A common form of vacationing that covers a broad spectrum of medical services, mixing leisure, fun, and relaxation with wellness and healthcare.

CONCEPT

To offer cost-effective medical treatments while simultaneously showcasing tourist attractions in the Philippines. Special itineraries shall be available for both domestic and international patients who are interested to combine treatment with leisure

ADVANTAGES IN DEVELOPING MEDICAL TOURISM

Competitive medical costs Availability of state-of-the-art medical equipment Filipino doctors are trained with western medical orientation The Philippines is recognized as having highly skilled medical professionals Filipino medical practitioners have a nurturing and caring attitude Fluency in the English language

MARKETING STRATEGIES

Government to Government - Bilateral agreements focusing on medical health exchange Hospital to Hospital - Local hospitals to forge partnership with foreign hospitals to send their surplus patients to the Philippines Referral and/or Co-Management Work closely with foreign medical referral companies and overseas doctors Promoting the Philippines as a medical destination to existing foreign tourism markets tourism

OUR COMPETITORS

Thailand
Malaysia

Singapore
India

TARGET MARKETS

Overseas and Former Filipinos (North America, Canada) Australian Market Island States in the Pacific (Nauru, Papua New Guinea, Guam, Palau, Federated States of Micronesia ) Japanese

Koreans
Middle East (United Arab Emirates, Saudi Arabia, Bahrain)

DOT-ACCREDITED HOSPITALS

St. Lukes Hospital Asian Hospital The Medical City Makati Medical Center Capitol Medical Center

University of Sto. Tomas Hospital

St. Frances Cabrini Hospital

COMPARATIVE HEALTH CARE COSTS

Room Rate Medical Check-up Surgery

CABG Thailand (Bumrungrad) Malaysia (Sunway Medical) Singapore(East Shore & Mt. Elizabeth) India Philippines $49 $51 $200 $290 $300 Data not available $55 $218 (2nd lowest) $7,500 $10,000 $19,000

Facelift $2,700 $2,600 $5,500

Data not available $23 (Lowest)

$10,000 $15,000 (3rd lowest)

Data not available $1900 (Lowest)

SAMPLE OF MEDICAL TOUR PACKAGES

A. BLEPHAROPLASTY

Inclusions: Doctors Professional Fees, other fees during surgery and use of equipment and supplies during the procedure Medical check-Up before and after the surgery 8 days/ 7 nights hotel accommodation Daily buffet breakfast Roundtrip transfers (hotel-airport-hotel; hotelhospital-hotel) Half day city tour Rejuvenating massage

OTHER MEDICAL TOUR PACKAGES

Breast Surgery Liposuction Botox LASIK Dental Implant Dental Crowns

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2. 3. 4. 5. 6.

THE END