Syndicate-4 (S & F), Sales Letters

PRN No. 12020541019 12020541020 12020541021

Name Boney Mathai Dhandeep Oswal Disha Puri

12020541022
12020541023 12020541024 Symbiosis institute of telecom management

Farha Rehman
Kaushal Joshi Koteshwar Krishna

BUSINESS LETTERS

AGENDA
Business Letters Introduction Structure Types Sales Letters Introduction Objectives AIDA Formula Structure Conclusion Invitation Letters Bad News Letter Conclusion Symbiosis institute of telecom management

BUSINESS LETTERS BUSINESS LETTERS: AN INTRODUCTION

Correspondence between organizations, their customers, clients and other external parties. An Official document written on letterhead paper made of introduction, middle and conclusion Requires a polite ending No special character or font formatting is used, except for the subject line, which is usually underlined. The salutation is followed by a comma. The valediction is followed by a comma.

Full Block

Semi Block

Modified Block

Modified Semi Block

Symbiosis institute of telecom management

BUSINESS LETTERS

STRUCTURE: A TEMPLATE

Symbiosis institute of telecom management

BUSINESS LETTERS

TYPES OF BUSINESS LETTERS

Symbiosis institute of telecom management

BUSINESS LETTERS SALES LETTERS

Makes the reader aware of your product. Persuades the reader to react and take action. May be used to reply to enquires regarding products.

Symbiosis institute of telecom management

SALES LETTERS
OBJECTIVES
Product Update Sales Letters Introductory Sales Letters Thank You Sales Letters

Selling Incentive Sales Letters

Sales Letter

Holiday Sales Letters

We Miss You Sales Letters

Company Celebration Sales Letters

Symbiosis institute of telecom management

SALES LETTERS THE AIDA FORMULA

Attention
Interest

Desire

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ACTION

SALES LETTERS ATTENTION

Target the Reader Set the Tone Right: First Impression Counts Attractive Headline: Ask a question, Testimonials, Special offers, etc. Powerful Lead Paragraph and enticing subheadlines: use slogans, answer queries

INTEREST
Showcase Benefits and how the users needs are fulfilled. Advertise special features. Hold, Develop and Prove Trustworthiness. Differentiate yourself from others. Symbiosis institute of telecom management

SALES LETTERS DESIRE & ACTION

Agree the prospect's situation, needs, priorities and constraints on personal and organizational levels, through empathic questioning and interpretation. Display the you factor Be well informed and offer specified benefits rather than generalized information. Persuade Action through natural inertia and

Symbiosis institute of telecom management

SALES LETTERS CONCLUSION

Symbiosis institute of telecom management

SALES LETTERS

STRUCTURE: A TEMPLATE

Symbiosis institute of telecom management

INVITATION LETTERS

What is it? Business Invitation letters are exchanges for business, sales, grants, delegations etc. It is a direct invitation about a business gathering of a certain group. The letter must present the exact date, venue and time of the business gathering. It must also be formal and brief. Why is it needed? Used for inviting corporate delegates, to meetings, conferences and parties.

Symbiosis institute of telecom management

INVITATION LETTERS
Business Invitation Letter Template
Letterhead of the Company
Date: Name Title Organization/Company Address City, State ZIP

Dear <Mr., Mrs. or Ms.> <Last Name>, [Para1]State the reason you are writing in the opening sentence. [Para2] Provide details about the conference in the next paragraph, including conference theme, location and dates. [Para3] Type a closing sentence restating your request for invitation and thanking the person for his consideration. Sincerely, Signature Name, Designation, Company.

Symbiosis institute of telecom management

INVITATION LETTERS
Business Invitation Letter Template
Letterhead of the Company
Date: Name Title Organization/Company Address City, State ZIP

Dear <Mr., Mrs. or Ms.> <Last Name>, [Para1]State the reason you are writing in the opening sentence. [Para2] Provide details about the conference in the next paragraph, including conference theme, location and dates. [Para3] Type a closing sentence restating your request for invitation and thanking the person for his consideration. Sincerely, Signature Name, Designation, Company.

Symbiosis institute of telecom management

BUSINESS LETTERS
Do Bear in mind the purpose of your letter Plan a logical sequence Use simple, direct vocabulary and sentences Ensure that your letter is complete, clear, concise, and courteous Dont Use jargon or text language Use complicated language Use more words than necessary Be condescending, rude, or over familiar

Remember, the letter Fail to check errors in layout, represents your organisation spelling, punctuation, sentence construction Check for errors
Symbiosis institute of telecom management

Symbiosis institute of telecom management