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    Social Commerce: "Please Feel Free To Tweet @wvrknight During This Session"

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    Miruna Vasilescu
    Social media is changing how consumers buy products. Brands are recognizing the importance of social networks, as 90% of consumers trust recommendations from friends over traditional advertising which only 14% trust. With 50% of social media users accessing sites via smartphones, social commerce through sites like Groupon and Living Social has seen 57% of online shoppers spend over $100. Brands must integrate social media into their marketing strategies to connect with consumers where they buy and influence purchase decisions through sharing and recommendations.

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    Social Commerce: "Please Feel Free To Tweet @wvrknight During This Session"

    Uploaded by

    Miruna Vasilescu
    20 views20 pages
    Social media is changing how consumers buy products. Brands are recognizing the importance of social networks, as 90% of consumers trust recommendations from friends over traditional advertising which only 14% trust. With 50% of social media users accessing sites via smartphones, social commerce through sites like Groupon and Living Social has seen 57% of online shoppers spend over $100. Brands must integrate social media into their marketing strategies to connect with consumers where they buy and influence purchase decisions through sharing and recommendations.

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    Social media is changing how consumers buy products. Brands are recognizing the importance of social networks, as 90% of consumers trust recommendations from friends over traditional advertising which only 14% trust. With 50% of social media users accessing sites via smartphones, social commerce through sites like Groupon and Living Social has seen 57% of online shoppers spend over $100. Brands must integrate social media into their marketing strategies to connect with consumers where they buy and influence purchase decisions through sharing and recommendations.

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    Attribution Non-Commercial (BY-NC)
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    Flag for inappropriate content
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    20 views20 pages

    Social Commerce: "Please Feel Free To Tweet @wvrknight During This Session"

    Uploaded by

    Miruna Vasilescu
    Social media is changing how consumers buy products. Brands are recognizing the importance of social networks, as 90% of consumers trust recommendations from friends over traditional advertising which only 14% trust. With 50% of social media users accessing sites via smartphones, social commerce through sites like Groupon and Living Social has seen 57% of online shoppers spend over $100. Brands must integrate social media into their marketing strategies to connect with consumers where they buy and influence purchase decisions through sharing and recommendations.

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    of 20

    Social Commerce

    Consumers Changing their Buying Habits

    Please feel free to Tweet @wvrknight during this session

    Warren Knight Speaker / Author / Consultant

    CEO, co-founder of

    20 years Retail Experience 5 years Social Media Social Media for Business Sales Techniques for SME

    International Business

    Online Store
    GroupBuy & FlashSale
    Affiliate network

    Social integration Peer to peer sharing discount Refer a friend

    Ratings & reviews

    Mobile platform

    Embedded Facebook store

    Production Era Henry Ford 1920s

    Model T Production 12.5 hours before 93 minutes afterwards Cost: $825 ($33) > $280

    Marketing Era 1950s 1st TV Advert Brands told us what they want us to buy Now Only 14% of us trust Advertising 90% of us trust our Friends recommendation of a product or service

    "It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.

    SoLoMo Era Connected 24/7

    Our philosophy is to fish where the fish are Adam Brown Coca Cola

    50 Million Likes

    Why are Social Network Important to Brands?


    90% trust peer-to-peer relationships vs 14% Advertising 50%+ of Social media users access via their Smartphone 57% of online shoppers have spent more that $100 on Social Commerce websites, like Groupon & Living Social

    42% of online consumers follow brands on Social Networks


    79% of Businesses said Social Media is Business Imperative 35% of consumers, said they would buy through Facebook

    77% of Smart Phone users, go online while on-the-go


    Over 50% of consumers expect customer service through SM

    Social Conversation

    Chirpify

    f-commerce & t-commerce

    Facebook

    Pop-up Store 1-click purchase

    Value of a Fan

    Video Commerce = 5 Million Subscribers Foursquare

    Pinterest - Value of a Fan

    Pinterest .75c in new sales for Zappos. Facebook $2.08 3 x as valuable as a Pin Twitter generates massive $33.66 in sales 45x

    p-commerce Pin2Sell

    Location Based Marketing Foursquare

    Multi-channel

    7 Social Commerce Tips to Take-away


    Online + Offline Integration DIGITAL FIRST
    Incorporate Social Media into PR, email, direct mailing & advertising

    Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track SMO Create your online voice & communication using your keywords Marketing Mix Integrate SoLoMo into your traditional marketing

    Social Commerce Consumers connect where they buy & buy where they connect
    Social Sharing Give your consumers the opportunity to curate

    Mobile Commerce Is your website mobile compatible - Responsive or Native apps

    Speaker / Consultancy / Training / Mentoring

    Tell us What You Think

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