Group members: Aala, Billy John Paul S. Cantos, Mitchel L. Del Rosario, Paolo Maglaya, Ma.

Mikaela Masalunga, Laine Rillon, Haialee Marie

I.

Situation Analysis

Industry trends Competitors SWOT Analysis

II. Current Brand CBBE Pyramid

III. Current Marketing Strategy

Based on research made by Sally Lyons Wyatt, Executive, Client Strategy & Insights Symphony IRI Group, the snack food industry continues to grow, because consumers are having trouble keeping up. About 23% percent of consumers cant or are having difficulty affording groceries. Most of them seek their favorite brands but, the drive for effective everyday pricing is intense. The research also show, eating habits also changed over the years, in the year 2009, the frequency of daily snack intake maximum only between five to six times per day, but at the present the maximum intake exceeds seven times per day. In the year 2009, there about 3% of consumers can leave the day without eating a single snack, but today; it turned out to be 0%. None of consumers can avoid eating one or two snacks a day.

Snacks plays an important role in hunger satisfaction, about 34% of consumers perceives that snacks satisfies immediate hunger, 32% satisfy a specific craving, 14% fun and indulgence, 9% treats it as mini meal, 8% opportunity to get proper nutrition, 2% enjoy bold and exciting flavors.
Sizable market view for snacks as an opportunity, 55% of the consumers are more likely to eat what tastes good rather than what is healthier, 60% often snack for enjoyment, not hunger, and 87% of consumers are trying to eat healthier. Things that should be done to make the brand grow, find the right pricing lever, offer calories that count: replacement; nutritional nudge, partner for health and wellness: eating for wellness; longevity and cost-saving, and make peace with nature: natural & organic; packaging and practices; talk about it.

SWOT Analysis
Strengths Made mainly from rice. Bold and dynamic Flavor. Health benefits, contains 140 calories, 5.6% of needed calorie per day. New packaging. Weaknesses No variety of flavors. The longer you eat, the flavor gets less appealing. Not appealing to non-veggie lovers. Most children dislike vegetables.

Opportunities Consumers tend to search healthier options. Dynamic pricing.

Threats There are more appealing flavors of other products than Snacku's vegetable flavor. Other products offer the same but lower price. Other products offer healthier benefits.

 Strong . relationship with . consumers . Engaged in different . different fun runs.

track your calories and reach your health goals with the calorie tracker.

> chip that is

enjoyable because of its flavor

excellently sprinkled with definitely healthy vegetable powder. available in three exciting packs of 10, 30 and 60 grams.

> snack in a healthiest form. > passed the US Standards for

Food Imports.

Snacku
Rice cracker Regent Food Corporation

Target Market
Vegetarian people Ordinary people

Current Marketing Strategy

Facebook fan page Event: Fun Run International Online Marketing