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Mizanur Rahman ID. No-009

Batch-1st
Dept. of Tourism and Hospitality Management Faculty of Business Studies

University of Dhaka

WELCOME

Developing Marketing Plan for a new product

Marketing Plan

Gillette Combo Razor

Executive Summary

Gillette is preparing to launch a new multifunctional razor targeting specific segments in the consumer and business markets

Developing marketing strategy

in the initial year on the market, aiming for a large portion of share of the U.S. razor market On second-year, objectives are to achieve more competitive advantages then others.

Current Marketing Situation

Market Description
Gillette's market consists of consumers and business users who prefer to use a more facilities, more service provided product.

Product Review

3 phase blade Blade changing system Tiny foam tube with spraying facilities water spraying facilities Comfortable grip for holding One set free blade One year warranty

Competitive Review
emergence

of new product add features and cut prices multifunctional shaving system a competitive edge compared with others in the same general price range.

Distribution review
supply

superstores. cosmetics stores. Department stores. Internet buyer

Opportunities, and Threat Analysis

Threats
Increased

competition. Downward pressure on pricing.. Compressed product life cycle.

Opportunities Increased demand for multifunctional razor with diverse functions and benefits Lower costs

Objectives and Issues

New-year

Objectives Second-year Objectives

Issues

the ability to establish a well-regarded brand name invest heavily in marketing

Marketing-Strategy

Positioning Product strategy Pricing strategy Promotion strategy Marketing communication strategy Marketing research Marketing organization

Action programs

The Gillette Combo Razor will be introduced in June. In whole March, April, and May, We will initiate trade sales promotion campaign We will exhibit at the major consumer products trade shows

Webcast the product launch

provide samples to selected product reviewers

Budgets

Total New-year sales revenue for the Gillette Combo Razor is projected at $20 million wholesale price $4 per unit variable cost per unit of $2 for unit sales volume We anticipate a New-year loss of up to $5 million

Controls

Monitoring quality and customer service satisfaction Finding error Taking corrective action Providing feedback

Thanks