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Centre for Continuing Education & Learning

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Rational

MICA's Centre for Continuing Education & Learning (CCE&L) is an expression of our continued commitment to assist companies in communication industry emerge as winners in an increasingly competitive, complex, and technology driven global environment.

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Programmes Offered

Career Development Programmes (CDPs) - 3 to 6 month training programmes for working or aspiring professionals Professional Development Programmes (PDPs) - In house short duration (3 to 7 days) specialized training programmes Executive Development Programmes (EDPs) - Tailor-made training programmes to address individual company needs

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Career Developments Programmes (CDPs)

Six to nine months duration leading to an award of Post Graduate Certificate Are aimed at helping students take up executive careers in communications driven industry Include about eight to ten weeks of on the job training in industry. MICA facilitates the participants placement in industry Also admit company sponsored candidates

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Crafting Creative Communications - CDP

6-month programme Modules on the basics of copy writing and art direction learning Also offers exposure to digital designing & digital animation A short industry internship Into its seventh batch Has already added 114 professionals to the industry Participants have won 2 international awards for creative excellence.

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Crafting Creative Communications - CDP

Modular course design:

Module A Crafting Advertising (Copywriting & Art Direction) Module B Crafting Commercials (Radio & TV) Module C Crafting Digital Design

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Crafting Creative Communications - CDP

Crafting Advertising This is a six month course for those who wish to pursue a career in advertising. Specifically, aspiring Copywriters and Art Directors. This course includes training in digital design.

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Crafting Creative Communications - CDP

Crafting Commercials

While the Crafting Advertising course would mainly train a student to work in the Print medium, this course will offer specialized training in the electronic medium (radio and TV) and pursue opportunities in advertising agencies, radio and Television production houses. This again is a six months course that includes training in digital design and hands-on exposure to creation and production of radio and TV commercials.

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Crafting Creative Communications - CDP

Crafting Digital Design

This offers specialized training in digital design and has been carefully put together by proven experts to meet todays industry needs. The course offers much more than the usual digital arts courses as it includes training in the creative areas of copywriting, art direction and commercial making, unlike similar courses that offer only technical training. This course offers intense hands-on training in several basic and advanced digital design software.

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PDPs/ EDPs

Short duration programmes for working professional from industry The duration of these programmes generally varies between two and seven days Seminar and workshops between one to three days also form a part of these programmes PDPs are designed to develop new perspectives, skills, mind-set and attitudes of participants relevant to the current developments in industry EDPs, as they are tailor-made, are considered highly relevant, synergistic and cost effective for participating companies

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PDP/ EDP Structure

Skills Upgradation Knowledge Enhancement Career Orientation Corporate Training Seminars & Workshops

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PDP/ EDP Some Clients

Name of the Organization Indian Oil Corporation Madura Garments Cadila Pharmaceuticals Ltd. Intas Pharmaceuticals Claris Lifesciences Malyalam Manorma Express Publications Dainik Bhaskar Hindustan Times Marico Industries Nature of the Programme Branding an Oil Company Retail Communication Creative Communication to Doctors Creative Communication to Doctors Creative Communication to Doctors Media Management Media Management Media Management Media Management Brand Management

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MICAs Contribution

Programmes PDPs/EDPs Seminars/ Workshops

Participants 1,123 863

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