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    Restaurant - Monopolistic Competition

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    charus289
    The document discusses and compares two restaurants, Achija and Rangoli, in terms of their menus, materials, labor, expenses, and advertising costs. Achija is a newer purely vegetarian restaurant with lower costs, while Rangoli is an established restaurant serving both vegetarian and non-vegetarian fare with higher costs due to its larger size and longer history. The restaurants source their raw materials from the same market but have different monthly material costs and employee numbers.

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    Restaurant - Monopolistic Competition

    Uploaded by

    charus289
    448 views13 pages
    The document discusses and compares two restaurants, Achija and Rangoli, in terms of their menus, materials, labor, expenses, and advertising costs. Achija is a newer purely vegetarian restaurant with lower costs, while Rangoli is an established restaurant serving both vegetarian and non-vegetarian fare with higher costs due to its larger size and longer history. The restaurants source their raw materials from the same market but have different monthly material costs and employee numbers.

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    The document discusses and compares two restaurants, Achija and Rangoli, in terms of their menus, materials, labor, expenses, and advertising costs. Achija is a newer purely vegetarian restaurant with lower costs, while Rangoli is an established restaurant serving both vegetarian and non-vegetarian fare with higher costs due to its larger size and longer history. The restaurants source their raw materials from the same market but have different monthly material costs and employee numbers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    448 views13 pages

    Restaurant - Monopolistic Competition

    Uploaded by

    charus289
    The document discusses and compares two restaurants, Achija and Rangoli, in terms of their menus, materials, labor, expenses, and advertising costs. Achija is a newer purely vegetarian restaurant with lower costs, while Rangoli is an established restaurant serving both vegetarian and non-vegetarian fare with higher costs due to its larger size and longer history. The restaurants source their raw materials from the same market but have different monthly material costs and employee numbers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    Service Industry

    Restaurants

    Many Restaurants
    Large number of Restaurant competing for the same customers

    For Example: Achija, Rangoli, Dosa plaza.

    Different MENU

    Taste

    PRICE

    Ambience

    The foodie AffAir.


    Achija
    Well known food joint but just 3 months old setup in NERUL
    Famous for its tempting PAV BHAJI.. Pure Veg Restaurant

    Rangoli
    Veteran in this industry 15 year old setup For Vegans: Idlis, Veg Hyderabadi and Veg Malwani. Carnivores first floor: chicken is served in its multiple avatars: Mussallam, Malwani Tikka, Kagada, Tawa and Handi.

    Material
    Achija
    Source of Raw Material: APMC market Vashi Includes Oil , Herbs, Spices Replinshment : Daily and Weekly Basis Total cost on raw material : 2 lakhs/ month approx

    Rangoli
    Source of Raw Material: APMC market Vashi Includes Oil , Herbs, Spices Replinshment : Daily Basis Total cost on raw material : 5 lakhs/month approx

    Labour
    Achija
    Total No. of Employees: 34+ No. of Cooks : 8 (ONLY Veg) Waiters & Cashiers: 26 Cost: Rs.2,00,000 /month

    Rangoli
    Total No. of Employees: 50 No. of Cooks : 15 (Both Veg and Non Veg) Waiters & Cashiers: 35 Cost: Rs.5,00,000 /month

    Expenses
    Achija
    Gas cylinders : 2 cylinders/ day Utensils & service crockery : 150+ Number of Plates: 1500+ Electricity Chgs: 7000-10,000 /month Transportation charges for procurement of Raw Material 3000/ month Rent :25,000/ month

    Rangoli
    Gas cylinders : 6 cylinders/ day Utensils & service crockery: 400+ Number of Plates : 5000+ Electricity Chgs: 1,00,000/month (includes AC and NON AC) Transportation charges for procurement of Raw Material 5500/month Rent : Nil

    Advertisement Costs
    Advertisement : As Achija is newbie in nerul there advertising cost is higher. They advertise through hand bills, local cable & in college fest where as Rangoli stick to the handbills for its advertising.

    There are also using online options available for advertising

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