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Background
Patient experience is a critical key to an organizations successful improvement process. As we move into the next millennium, the measurement of patient satisfaction is becoming less of a luxury and more of a necessity for medical groups. Patient satisfaction has become increasingly critical in todays competitive environment with health care organizations. Satisfaction data collection can be used for accreditation and quality assurance by management accrediting bodies, to set service standards, and as a marketing tool.
Significance
The cost of providing health care is escalating at an alarming rate. With challenges ranging from rising malpractice costs to physician turnover, medical practices must maximize resources and make tough choices in order to remain profitable. It is precisely these challenges that make improving patient satisfaction so critical. Here are some important ways that improving patient satisfaction can make your practice more successful and profitable: Reduce malpractice costs Decrease patient defections Decrease negative wordof-mouth advertising Increase patient referrals In addition, improving patient satisfaction leads to increased productivity. Physicians and staff often spend a lot of time reacting to complaints and dealing with non-compliant patients, which negatively impacts office efficiency. By contrast, satisfied patients are easier and more rewarding to care for, take up less physician and staff time and are more compliant. Improved patient satisfaction decreases the length of patients visits and wait times, reduces treatment costs and increases patient volume.