Professional Documents
Culture Documents
Advertisement Plan
Advertisement Plan
Departmental Division Coordinator Kashif R&D Farukh Shakeel Asif Production Kashif Hassan Ishraq Marketing Khubaib Haroon Zeshan
Limitations
Time Brand Equity Resources Technical instruments
Asif
Trading Enterprises
Company Introduction
Tripple-EM Pvt. Limited Market leaders in snacks food industry Super Crisp has market share is approximately 58.33% Launched to products of potato chips
Shakeel
Strategic Research
Secondary
Data is being collected about the Snacks Industry from the available secondary resources through the SMEDA, Gallup, Aftab associates, Aurora Sadat(Ubeid ur Rehman) database & IAR repots.
Primary
Focus groups was conducted to analyze the consumer trend, behaviors & life style regarding the potato chips market.
Focused Group
Un-structured focused groups with the target segment from 10 to 20 years young people purpose to know the consumer behavior towards the potato chips usages & advertisement
Farrukh
Creative Brief
Purpose
create awareness Deliver a communication Redesigned Packaging Increasing the sales
age 5-25 years Urban To have crispy snacks/Chips Good in taste Packaging & Color schemes
Psychographic
Ishraq
Story Board
Scene 1
3 Sec
Scene 2
3 Sec
Scene 3
3 Sec
Scene 5
4 Sec
Frankies Packet came in from black out & make jerk 3 times
Scene 6
4 Sec
Scene 7
4 Sec
Scene 8
4 Sec
Scene 9
4 Sec
Hassan
TVC Campaign
TVC Campaign
Time Check
Radio Ad
Radio Ad
Print Design Ad
Packaging
Packaging
Packaging
Haroon
Khubaib
FM Listenership
Radio Stations Category
City FM 89 Radio 1 FM 91
A+ A
FM 100
FM 103
B+
B
FM 106.20
B_A+
SUMMARY
Radio Stations City FM 89 Radio 1 FM 91 Cost 1,073,220 568,656 Spots/30 Sec 684 468
FM 100
FM 103 FM 106.20 Total:
547,056
158,256 1,095,444 3,442,632
540
216 756 2664
Summary
Branding Campus Radio Frankies road show BBC News Cost 501,800.00 362,000.00 460,000.00 Spot/Mins 325 240 142.5
Total Cost
1,323,800.00
707.5
Media Plan For FM Radio Segment Continuous Two Months Radio Branding Plan Cost 3,442,632.00 1,323,800.00 Spot/30 Sec 2664 42450
Total Cost
4,766,432.00
45114
Zeeshan
Conclusion
References
www.brandsynario.com
www.smeda.com.pk www.ias.com Gallop Evernew concepts Saadat pvt limited Aurora Aftab associates
Questions