Professional Documents
Culture Documents
Leveraging Social Media
Leveraging Social Media
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Brian Dresher, manager of social media and digital partnerships at USA TODAY
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Reputation Building
Understand that audiences will need to get to know you
Audiences need to get to know you and not be intimidated by your position & experience Audiences will respond to humanity and accessibility
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Engagement: Leverage
Actively comment on blogs or news posts that can affect your audience include @yourhandle Before and after an interview or report, tweet to the outlet directly or comment on it while also including their @handle Create relevant lists to easily leverage content at the right time
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Ask fun questions Share family & personal stories if you feel comfortable Contest asking for ideas on a given subject
Winner could accompany you to Education Nation or access to another professional development opportunity
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Retweet (RT)
1. (noun) A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter 2. (verb) To retweet, retweeting, retweeted. The act of forwarding another user's Tweet to all of your followers. Often preceded by RT @username
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Reply
A Tweet posted in reply to another user's message, usually posted by clicking the "reply" button next to their Tweet in your timeline. Always begins with @username.
Mentions
Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a "mention". Also refers to Tweets in which your username was included.
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Direct Message
Also called a DM and most recently called simply a "message," these Tweets are private between only the sender and recipient. Tweets become DMs when they begin with "d username" to specify who the message is for.
Hashtag
The # symbol is used to mark keywords or topics in a Tweet; created organically by Twitter users.
Lists
Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Displayed on the left side menu of your homepage.
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Tools
Tweetdeck, Tweetbot, Twitterstats: Getting set up and adding your account Always make sure youre tweeting from the right account!!!
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Optimize, e.g. use relevant hashtags Participate in/start conversations Share content and amplify others work
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Content Strategy
Steady flow of articles, resources, news Opportunistic Tweeting @yourhandle & partner events (photos!) Events you are attending Being the first to tweet a new story Respond to breaking news in education Engagement Utilize recurring themes to promote others: #charitytuesday #FollowFriday #FF
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Do
Follow Twitter conversation Identify & follow more users Post regularly (4-8 times a week to start) Be succinct (you only have 140 characters) Be relevant Be connected Thank others for sharing info by RT or @via Be compelling Share content from others, RT, MT or use via @username Try new things - Twitter chat w/ partner group? Activate your followers when it matters Set goals
Dont
Tweet from the wrong account! Share content that is not relevant Feel like you need to use a hashtag in every post Reply to every single Tweet Be boring Force it Respond to negative comments casually Use inappropriate language
You Cant Always Control What Catches Most Retweeted Tweet of 2010
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When to Tweet
Throughout the day Best time to Tweet: 9am PT/12pm ET Best time to get RT-ed: 5pm ET Experiment!
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Followers/Following
Who to Follow Common interests News outlets People youd like to follow you back
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Measuring Impact
# of Followers, RTs and Mentions Analytics
Setting KPIs (key performance indicators) Monitoring traffic to your website/YouTube channel Tracking URLs through bit.ly Tweetstats
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