INDIAN INDUSTRY ANALYSIS PERSONAL CARE

RASHID MOHAMMAD SUMESH

PERSONAL CARE
The industry which manufactures consumer prod ucts used for beautification and in personal hygiene. Subsectors of personal care include cosmetics and feminine hygiene. There is some small distinction between personal hygienic items and cosmetics, which are luxury goods solely used for beautification, but in practice such sundries are most often intermixed in retail store aisles.

PRODUCTS
Cleansing pads and wipes, colognes, cotton swabs, cotton pads, deodorant, eye liner, facial tissue, hair clippers, lipstick, lip gloss, lotion, makeup, mouthwash, nail files, condoms, perfumes, personal lubricant , razors , shampoo , conditioner, , talcum powder, shaving cream, skin cream, toilet paper, toothbrushes and toothpaste.

AN INDIAN PERSPECTIVE
personal care market in India has been growing at 13 percent per annum The personal care product market is valued at USD 5.7 billion; its wellness service market was assessed at USD 2.9 billion in 2010. The personal care industry is directly aligned to the demographics of the region that it serves

 India is among the worlds youngest nations. Consumer concentration has shifted from traditional offerings to new generational ones.

GOVT PARTICIPATION

MAJOR CORPORATIONS
Alberto-Culver Beiersdorf Band-Aid Clairol Colgate-Palmolive Combe Incorporated Energizer Holdings (Schick/Playtex) Henkel ITC Limited International Consumer Products (ICP) Johnson & Johnson Kimberly-Clark L'Oreal Lancme Maybelline Procter & Gamble Reckitt Benckiser Remington Products Revlon SATU laboratory Splash Corporation Svenska Cellulosa Aktiebolaget(SCA) Unilever LITNA

MARKET SHARE
SKIN CARE- FAIRNESS CREAMS MARKET SHARE

SKIN CARE- ANTISEPTIC CREAMS MARKET SHARE

SKIN CARE-COLD CREAMS MARKET SHARE

HAIR DYES & COLOURS MARKET SHARE

COLOUR COSMETICS MARKET SHARE

 The L'Oral Group is the world's largest cosmetics and beauty company company is active in the dermatological, tissue engineering and pharmaceutical fields and is the top nanotechnology patent-holder Since 1909 Indian spokemodels: Sonam Kapoor, Freida Pinto, Aishwarya Rai

L'Oreal Luxe Lancme Yves Saint Laurent Giorgio Armani Biotherm Cacharel Diesel Maison Martin Margiela Viktor & Rolf Ralph Lauren Kiehl's Shu Uemura Stella McCartney Clarisonic Paloma Picasso Drakkar noir

Consumer products LOral Paris Ombrelle Garnier Maybelline SoftSheen-Carson Le Club des Crateurs de Beaut Essie Active cosmetics Vichy La Roche Posay Inneov Skinceuticals Roger&Gallet Sanoflore

PROCTER & GAMBLE

P&G, is an American multinational consumer goods company Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies Procter & Gamble is the only Fortune 500 company to issue C Share common stock Since 1837

ACE ALWAYS/WHISPER ARIEL BOUNTY COVERGIRL CREST ORAL B FAIRY DOLCE & GABBANA FUSION GILLETTE HUGO BOSS

OLAY OLD SPICE PANTENE SAFEGUARD VICKS WELLA

UNILEVER
BritishDutch multinational consumer goods company world's third-largest consumer goods company measured by 2011 revenues Unilever owns over 400 brands Unilever is multinational with operating companies and factories on every continent (except Antarctica) and research laboratories

Axe Ben & Jerry's Dove Flora/Becel Heartbrand Hellmann's Knorr Lipton

Lux Surf Rexona Wish-Bone Sunsilk Toni & Guy VO5

THANKS

NOTE:PERSONAL CARE INDUSTRY WAS NOT HIT BY RECESSION