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Clariant Corporation Marketing
Clariant Corporation Marketing
Clariant Corporation Marketing
Introduction
Clariant international limited was formed in 1995. It formed with the spun off of three acquisitions. These divisions are sandoz with sales of approximately 1.5 b. Hoechst-celanese added to mix in 1997 with sales of 5.5 b. NAFTA region accounts for 1.1 b.
Globalization brought new low cost government supported competitors from China and India