Age Group(in years)

Below 18

18 to 25
25 to 40 Above 40

 Interpretation : The bulk of the customers belong to the age group of 18-25 years.

Income Group(in lakhs)

Below 2.5 2.5 to 4 4 to 10 Above 10

 Interpretation : The results show that the society consists of evenly distributed income groups.

Preferred Eating Joint

Dominos

Pizza Hut
Mc Donalds Others

 Interpretation : The results for the survey show that dominos is by far the most preferred eating joint among the customers followed by Pizza Hut and McDonalds respectively.

Preferred Way of Order

Dine In Take Away

Home Delivery

 Interpretation : Major portion of the customers prefer home delivery followed by Dine In.

Use of Coupons
70
60 50

40
30 20 10 0 Regular/Often Never/Rarely Use of Coupons

 Interpretation : Coupons are made available to the customers in many ways but still a large percentage of people are not using them.

Spending Amount

60 40 20 0 Below 250 250-500 500-1000 Spending Amount

Above 1000

 Interpretation : A majority of the people having pizzas prefer their order to be either Rs250-500/- or less.

Genderwise Preference
80 70 60 50

40
30 20 10 0

Male
Female

 Interpretation : Majority of the population visiting the eating joints are Males.

Source of Information

Family and Friends

TV Ads
Newspaper Pamphlets

 Interpretation : TV commercials as well as Family and Friends are the major source of influence on people while deciding about the eating joints.

Region
South

West
Region East

North

20

40

60

80

100

 Interpretation : People of the Northern Region have a higher inclination towards pizzas rather than the rest.

How often do you like to eat out?

Almost Everyday 4 Times a week

2 Times a Week
Once a Week Once a Month Rarely Eat Out

 Interpretation : Majority of the population likes to eat out once a week or twice a week.

Frequency Of Eating Pizza

Almost Everyday 4 Times a Week

2 Times a Week
Once a Week Once In a Month Rarely Eat Pizza

 Interpretation : Most people like to have pizza once in a week or maybe once in a month.

Pizza Type

Cheese Burst Veg Special

Simply Veg
Simply Non Veg Non Veg Special Others

 Interpretation : A major part of the people visiting Dominos love to eat either Cheese Burst or Veg Special.

Ratings For Dominos

60 50 40 30 20

Excellent
Good Satisfactory Unsatisfactory Poor

10
0

 Interpretation : Results show that Delivery and Taste is the forte of Dominos whereas there is a lot of scope for improvement in Ambience and Presentation.

Recommendation

Sure May Be

Never

 Interpretation : Results show highly positive response as most people feel good about the services offered by Dominos and are willing to refer to others.

Other Than Pizza

Garlic Bread Breadsticks

Choco Lava
Pasta Mexican Wrap Others

 Interpretation : Garlic Bread and Choco Lava are the second best options which people like about Dominos after Pizzas.

Marketing Strategies
Since, the major segment of the people interested in Dominos and other eating joints is between 18-25 years hence, it is very important for the outlets to be in strategic locations which should be close to colleges and mass recruiting company sites. Moreover, this will ensure timely delivery and hence, development of a good brand image among the customers.

Pizza Hut and McDonalds are the closest competitors of Dominos so apart from honing our strengths, we should also learn from them about their strengths and what are the things which customer like the most about them. Consumer Friendly discount offers are the need of the hour to attract more customers to Dominos.

 Majority of the orders are received in the rang of 500 or less, so the main focus should be to provide more variety and introduce new products in the lower price range. Family and Friends as well as TV Advertisements are major influencing factor when it comes to deciding on the eating joint so customer satisfaction and customer oriented advertisements and offers should become the key focus.

The people going to eat out do not necessarily prefer going for a Pizza or coming to Dominos which means that there is an urgent need to provide diversity in the menu card, not only in the range of pizzas but also by introducing some new products which can act as second best options for the consumers. Also, introduction of products which may compliment pizza.

Bulk of the customers focus on Vegetarian products, hence, more variety in the vegetarian section might help. Also, segregation of the counters serving veg and non-veg pizzas might be an add-on advantage considering the ethical values of the vegetarian communities.

Ambience of the Dine In restros need significant improvement in order to come at par with its competitors and also, add to customer satisfaction. Garlic Bread and Choco Lava are a hit amongst the customers as secondary options so this can be used as a tool by including them in offers and coupons to lure in more customers.