Lets Do It!

movement & World Cleanup 2012

The start
On August 2007, in Tallinn, Estonia - few friends got together.
The Problem: extensive illegal dumping, low awareness and ignorance. How to turn things around make people care and make Estonia a clean country again?

Solution: Lets invite the whole society to clean the country together in just 1 day!

Lets Do It! 2008 in Estonia

preparation time - 7 months

team - more than 600 volunteers mapping of the waste - 300 volunteers, mapping more than 500 partners a zero-budget campaign with opinion leaders, raising the issue and gaining support of the public

weekends, special software

actors, musicians, sportsmen

and the media

Lets Do It Clean-up
On 3rd of May 2008 50 000 people 10 000 tons of waste In 5 hours

Long term results

1. The amount of illegal waste drastically reduced. 2. New level of public awareness about the waste issues. 3. Successful co-operation experience throughout the whole society. 4. New wave of ambitious civic actions. 5. Other events on 2009, 2010, 2011,2012- brainstorming event, work parties.

Lets Do It! World - one of the fastest-growing civic movements in history!

LDI cleanups by 2009 3 countries

LDI cleanups in 2010 9 countries

LDI cleanups in 2011 18 countries

WC2012 cleanups map

Gatherings in 2011 and 2012

Regional conferences all around the World to: introduce the idea; share experiences; connect regionally. Lets Do It! World conference in January 2012 To bring together everyone preparing to organize a Lets do it! clean-up action.

World Cleanup 2012

24th of March 25th of September
The network of Lets Do It! inviting people and organizations across the world to step up and organize cleanup actions! Millions of people all over the world participating in one-day cleanup actions, together forming the World Cleanup 2012 action series.

Participation rates

Tons of garbage collected

Participating countries by year

WC2012 partners
Big thanks to our global partners in World Cleanup 2012 action!

Whats now?
Regional LDI network gatherings in 2012, to share experiences and plan next steps together European countries: Russia, St Petersburg, 8.-11.november Asian countries: Nepal, 8.-11.november Americas: El Salvador, 16.-18.november African countries: Benin, 19.-21.november For results and more info: www.letsdoitworld.org/calendar

Whats next?
World Cleanup 2013 A year for cleanups all around the world Join the 7 million volunteers who have cleaned their homes already and lets clean up the whole planet in 2013! Is your country already on board? Anybody you would like to invite to join? More info: www.letsdoitworld.org

13.-15. September 1 000 000 volunteers organizations from 22 countries Cleanup action uniting the countries around the Mediterranean sea to clean up the sea and surrounding areas in 2013.

More info: www.letsdoitmediterranean.org

Cleaning up the trash is not something we want to keep on doing forever. Now that we have raised the issue in our homes and have the positive experience of cooperation through the cleanup actions, we need to take it to the next level. Let's start to look at the root causes and work together to bring permanent change! Lets Do It! is announcing two global gatherings, organized in 2013 by Lets Do It! movement: Clean World Brainstorm and Clean World Conference

Clean World Brainstorm, 29-31 Jan 2013 In Tallinn, Estonia Inviting worlds brightest eco-thinkers, producers, designers and policy-makers to come together and draw up a Clean World action plan to make next steps towards waste-free world. Do you know someone who should be invited? Please
send your suggestion to:

kersti.kleesmann@letsdoitworld.org

Clean World Conference 2013, 1-3 Feb 2013 In Tallinn, Estonia Inviting together the network and friends of Lets Do It! movement across the world to discuss the implementation of Clean World plan and to figure out our next steps as a movement for a clean and healthy planet. You are invited to join us! Please register latest at 17th
of December 2012.

For more information and to attend, please write to: kersti.kleesmann@letsdoitworld.org

Thank you!
www.letsdoitworld.org