Case Analysis Lynsey Brakefield Daniela Lopez Lilia Reynoso Sarah Saucedo

T-Mobile is one of the world's leading mobile operators. Today, more than 120 million customers across Europe and USA are recognizing the value of services provided by T-Mobile. Led by our mission to become the most highly regarded service company, we are fully dedicated to satisfy your needs and wishes. Therefore we are offering a wide range of innovative, but easy to use products and services. Everywhere in the world our customers can count on the delivery of our three corporate values reliability, simplicity and inspiration.

Connection is good. In a world full of busy and fragmented lives, we at T-Mobile USA, Inc., have this idea that wireless communications can help. The value of our plans, the breadth of our coverage, the reliability of our network, and the quality of our service are meant to do one thing: help you stick together with the people who make your life come alive. Thats why were here.

T-Mobile is a company that started in 1994 and has become one of the most outstanding companies in the United States and in the world. The main reason of its success is because over the years it continues to upgrade and offer new products.

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Strengths
Large corporation well known in

Europe and the United States Strong brand equity and recognition Well established 4G network Steadily growing customer base Good advertising Provide jobs to Americans

2. Weakness
Communication barriers Call centers based in other countries

Outsourcing employees
Waiting time for customers to speak

to a representative

3. Opportunity
Increasing 4G coverage First to introduce Google base phone

Giving Americans more jobs

New technologies

4. Threats
Intense Competition Economic downturn in both the

United Stated and in Europe

The main objective of marketing and communication strategy is to reach a target or specific audience to affect its behavior by informing, and persuading. Communication also maintains a brand current customer base by reinforcing their purchase behavior and creating a lifetime costumer

Adding information about the brand's benefits, marketing communication builds and reinforces relationships with customers Sales promotion, public relations, direct marketing; Internet has also become a very important and powerful tool towards reaching certain important audiences.

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The communication is based in the strong relationship that T-Mobile has created with their customers. Many of the plans and services should be available for new, existing, and returning costumers Communication and media can possible be used acquisition for existing customers

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Communication Barriers Jobs are being outsourced and therefore jobs are being cut Less quality Customer Service

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Keep jobs in United States and therefore allowing employees to keep their jobs Eliminate communication barriers Improve the quality of customer service.

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T-Mobile. Company Information. Web. 7 Nov 2012.<http://www.t-mobile.com>. T-Mobile Customer Service. Web. 7 Nov 2012 http://www.cellular-news.com/story/33430.php T-Mobile Outsourcing. Web. 7 Nov 2012 http://www.personneltoday.com/articles/09/04/200 9/50240/t-mobile-outsourcing-to-manila-leaves-up-to500-jobs-at.htm T-mobile. History. Web. 7 Nov 2012. < http://www.tmobile.com/Company/CompanyInfo.aspx?tp=Abt_Ta b_Awards>
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