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  • Positioning Strategy

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    Sanket Bhaskarwar
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    "7-up is the UN-COLA," it's lighter and more refreshing. "Head and Shoulders" is the best shampoo for people with dandruff. "Master card is accepted at more restaurants than any other card."

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    "7-up is the UN-COLA," it's lighter and more refreshing. "Head and Shoulders" is the best shampoo for people with dandruff. "Master card is accepted at more restaurants than any other card."

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    35 views4 pages

    Positioning Strategy

    Uploaded by

    Sanket Bhaskarwar
    "7-up is the UN-COLA," it's lighter and more refreshing. "Head and Shoulders" is the best shampoo for people with dandruff. "Master card is accepted at more restaurants than any other card."

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Group Members Parth Mamtora - IB1210321 Rohit Bulwani - IB1210323 Rahul Vyas - IB1210324 Sanket Bhaskarwar - IB1210325 Prashant

    Ajey - IB1210326 Apurv Singh - IB1210327

    Positioning Strategy
    1. Positioning by attribute; Associating a product with a particular feature. 2. Positioning by benefit; Associating a product with a special customer benefit. 3. Positioning by use or application. 4. Positioning by user; Associating a product with a user or class of users.

    Example
    Timex watches take a licking but keep on ticking.

    7-UP is the UN-COLA. Its lighter and more refreshing. A box of Arm & Hammer baking soda in your refrigerator will keep it clean-smelling. Head & Shoulders is the best shampoo for people with dandruff.

    5. Positioning by competitor; Chevy trucks outperform Identifying a product by Ford trucks. using a competitor as reference.

    6. Positioning by product category.

    Master Card is accepted at more restaurants than any other card.

    7. Positioning by quality and Preference by LOreal. It price. costs a little more, but I am worth it.

    Thank You

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