Seminar Report On

MAHINDRA AND MAHINDRA

LTD

Submitted in Partial Fulfillment for the Award of the Diploma of Post Graduate Diploma in Management (Session 2011-13)
DATE/TIME 23 Nov.2011 NAME OF STUDENT Khushboo Singhal PGD-11038
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INDUSTRY DETAIL
Industry
Automotive Farm Equipment Founded Headquarters 1945 Mumbai , Maharashtra, India Key people Keshub Mahindra, Chairman; Anand Mahindra, Vice Chairman & Managing
Revenue 23,803.24 crore (US$5.31billion) (2011). Net income 2,871.49 crore(US$640.34 million) (2010). Employees 119,900 Parent Mahindra Group Website Mahindra.com

Director

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VISION & MISSION

Vision To create a fully collaborative environment in which suppliers can deliver exactly what the company needs, when it needs it, and at a competitive cost. To be the most respected solution provider in the communications ecosystem Anticipating and enabling change Admired for technology, agility, innovation, business models and the quality of its talent Mission To create India's largest automobile and automobile-related products distribution network by providing dealers and customers with the largest choice of unique worldclass products and services.

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VALUES/CODE OF CONDUCT
Motivation to give our best every day conventional thinking and innovatively use of all resources Good corporate citizenship Professionalism: give freedom and opportunity to grow people Customer first

Quality focus

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HISTORY
1945- The Company was Incorporated and converted into Public Limited in1955 at Mumbai. 1958 - The Company entered into an agreement with Birfield Ltd., to form Mahindra Sintered Products Private Limited for the manufacture of a wide range of self lubricating bearings. 1970 - The name was changed from Mahindra Van Wijk&Visser Ltd. to Mahindra& Mahindra Ltd. 1984 - Mahindra Spicer Ltd. (MSL), was amalgamated with Mahindra & Mahindra Ltd. (MML) with effect from 3rd April. 1993 - The Automotive division undertook to introduce a wide range ofproducts such as mini bus, MM Deluxe, Armada deluxe, Cabkingpick-up,CL-Classic & a single/double Cab pick-up etc.

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 1994 - During the year a new Company Mahindra USA Inc. had beenestablished in Texas, U.S.A. with the objective of increasing tractor sales in U.S. 2000 - The Company launched its first CNG-powered utility vehicle in Delhi 2009 - Mahindra & Mahindra unveiled its fourth generation Scorpio at anunbeatable price.

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SIX SBUS OF MAHINDRA & MAHINDRA

Automotive: M&M's automotive division covers a wide range of vehicles including multi utility vehicles , LCVs, and three wheelers. Farm equipment: covers the entire range of activities of tractors and tractor equipment. Trade and financial services sector: which covers the entire trading-, export- and financial services-related activities of the company. Infrastructure development sector: which covers the hotels and property and construction of the company Information technology and telecom sector: which covers the company's forays into the sunrise industries of IT and telecommuniations. Automotive components sector: which covers the entire acitivities of the company in the componenets business
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MANAGEMENT TEAM
Board of Directors:
Mr. A K Nanda, Executive Director Mr. A S Ganguly, Director Mr. Alan E Durante, Executive Director Mr.Anand G Mahindra, Managing Director Mr.Baldev R Gupta Keshub Mahindra Anand Mahindra Bharat Doshi

chairman Director :
Arun Das Gupta Dr. Ashok Ganguly Nadir Godrej Ravindra Kulkarni M.M. Murugappan Arun K. Nanda Deepak Parekh Anupam Puri Narayanan Vaghul

Vice Chairman & Managing Director

Executive Director

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PRODUCTS
Commercial Vehicles
Alfa Gio Mahindra Navistar Trucks Bolero Maxi Truck Genio Loadking Maxximo Tourister Buses

Personal Vehicles
Bolero REVA Electric Cars Scorpio Thar Verito XyloActyon Actyon Sports Chairman W Korando Kyron Rexton II Rodius

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MERGER/ACQUISITION
1945 Mahindra & Mahindra was set up as a steel trading company. The Company was Incorporated and converted into Public Limited in1955 at Mumbai. 1970 - The name was changed from Mahindra Van Wijk&Visser Ltd. to Mahindra& Mahindra Ltd. 1984 - Mahindra Spicer Ltd. (MSL), was amalgamated with Mahindra & Mahindra Ltd. (MML) with effect from 3rd April. 2008 -Mahindra & Mahindra acquires renowned Italian design house, GRD Italy. 1993 -Mahindra Nissan Allwyn Ltd. (MNL) was amalgamated with Mahindra & Mahindra Ltd. (MML) with effect from 1st November. 1995 - The Company entered into a joint venture agreement with Ford Motor Company USA (Ford) for promotion of a new Company. 2004 - M&M enters into agreement for acquiring majority stake in US based Bristlecone Inc. M&M also has controlling stake in REVA Electric Car Company and acquired South Korea'sSsangYong Motor Company in 2011. PGDM-I (A)
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CSR (CORPORATE SOCIAL RESPONSIBILITY)

K. C. Mahindra Education Trust:Established to 'Transform the lives of people in India through education, by providing financial assistance.

Mahindra Academy:the Mahindra Group has established schools near its factories primarily for children of its employees.

Disaster Relief :The Mahindra Foundation has been set up with a specific objective of providing medical relief to the poor and needy sections of society at the time of disaster or any natural calamity.
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SWOT ANALYSIS
Mahindra & Mahindra Limited (M&M) is a diversified company, primarily engaged in automotive manufacturing. SWOT Analysis & Company Profile" utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. SWOT Analysis & Company Profile" utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Studies and presents Mahindra & Mahindra Limited's strengths, weaknesses, opportunities (growth potential) and threats (competition). Obtain details and analysis of the market and competitors as well as internal and external factors which could impact the industry. Increase business/sales activities by understanding your competitors' businesses better. PGDM-I (A)
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RECOMMENDATION & SUGGESTION

There should be proper remuneration should be given to the employees so that they work in efficient manner. Human tends to forget soon so they have to remind timely and accordingly about there product by repositoning. Incentives should also be given to the consumers.
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BIBLOGRAPHY
Here are some of the various sources from which i have collected data for the completion of my project. They are: Magazine:Business Today, Forbes, Fortune, Money week ,India today Sites: www.google.com , www.wikipedia.com, www.mahindraautomobiles.com Other Sources:Essentials of management... And last but not the least my mentor i.e. Mr. Ramesh Kumar help me in making this project as well....

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THANK YOU..!!!

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