Submitted By:Siddharth JainD46 Sanyam pandey- D05 Shivani ShuklaD10 Saniya KhattarD17 Jai ChhorariaD51

Supply chain involves all movement and storage of raw material , work-in-process inventory, and finished goods from point of origin to point of consumption.

Suppliers

Manufacturers

Warehouses & Distribution Centers

Customers

Material Costs

Transportation Costs

Transportation Costs

Manufacturing Costs

Transportation Costs Inventory Costs

Design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally. It also includes the crucial components of coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers.

STRATEGIC

DECISIONS OPERATIONAL DECISIONS

These include: Strategic network optimization Strategic partnerships Product life cycle management Information technology chain operations Where-to-make and make-buy decisions. Aligning overall organizational strategy with supply strategy It is for long term and needs resource commitment

These include: Daily production and distribution planning Production scheduling Demand planning and forecasting Sourcing planning Inbound operations Production operations Outbound operations Managing non-moving, short-dated inventory

The coco cola company is the worlds largest beverage company. The companys best known beverage coco cola was invented by John Stith Pemberton in 1886. Its current president and CEO is Muhtar Kent. Coco cola currently offers 400 brands in over 200 countries serves 1.5 billion servings everyday. The coco cola company is headquartered in Atlanta, Georgia. With acquisitions of major brands in India, it went on to become The Hindustan Coco cola beverages Pvt Ltd. Hindustan Coco cola beverages Pvt Ltd. Is a 100% company owned bottler. Their business model includes manufacturing the beverage, distribution and sales trade marketing and market execution.

24 owned bottling operations 25 franchisee owned bottling operations The country wide marketing office is located in Gurgaon, Haryana. Coco cola has acquired most of the Indian brands like Thumbs up, limca,Mazza, citra and gold spot.

Kandhari

Beverages Ltd is one of the largest bottling franchisee of India under license with the coca cola company, U.S.A.
The

manufacturing unit of KBPL(Kandhari bevrages pvt. Ltd.), situated at Chandigarh.

It

has a total capacity of 1560 bottles per minute consisting of multiserve, RGB, Mazaa & 2 pet lines. KBL became the BIGGEST FRANCHISE in 2006 & achieved the landmark of 12 million unit cases.
The

company has a prime presence in the industry and has been awarded various quality awards and sales promotion awards for highest growth. KBL won a peacock award for environment management in 2002.

We purchase syrups and concentrates from TCCC and other licensors to manufacture products. In addition, we purchase sweeteners; juices; mineral waters; finished product; carbon dioxide; fuel; PET (plastic) preforms; glass, aluminum, and plastic bottles; aluminum and steel cans; pouches; closures; post-mix (fountain syrup) packaging; and other packaging materials. We generally purchase our raw materials, other than concentrates, syrups, mineral waters, and sweeteners, from multiple suppliers. The beverage agreements with TCCC provide that all authorized containers, closures, cases, cartons and other packages, and labels for the products of TCCC must be purchased from manufacturers approved by TCCC. Coca-Cola Hellenic sources ingredients, packaging and capital equipment from approximately 84,000 suppliers. The main suppliers are sugar refiners and manufacturers of PET preforms, glass bottles, cans and coolers.

The manufacturing of the products of Coca-Cola involves the following steps:

Water passes through the water treatment plant, further passing through the sand filter and the activated carbon filter, so as to attain pure cleansed water.
In the syrup room, the concentrate is blended with the sugar syrup

Once both the water and the final syrup are ready, they are both mixed together and sent to the carbonator section where Carbon Dioxide is added to the mixture to form the final product.
On the other hand, simultaneously, the returnable glass bottles are depalletized, inspected and washed for the purpose of filling in the final product in it. This step does not take place in the PET bottle line as the bottles once used are disposed. The product is finally filled in the bottles, crowned (in case of RGB)/ capped (in case of PET bottles), labeled and cased in order to be sent into the warehouse for distribution.

Manufacturing Plant, Fatehgarh Sahib

Sales and Distribution Operations

Distributors

Outlets

Outlets

Coca-Cola India

Manufactures Concentrate, Beverage base and Syrup

Manufactures finished Bottles/Cans/Fountain Syrup

Regional Bottlers COBO/FOBO

Customers

Consumers

KBPL has a wide and well-managed network of salesmen appointed for taking up the responsibility of distribution of products to diverse parts of the cities. The distribution channels are constructed in such a way that the demand of customers is fulfilled at the right place and the right time when they need it.

A typical distribution chain at KBPL would be:

Plant warehouse Depot Warehouse Distribution Warehouse Retail stock Retail Shelf Consumer

Production

The customers of the Company are divided into different categories and different routes, and every salesman is assigned to one particular route, which is to be followed by him on a daily basis. A detailed and well-organized distribution system contributes to the efficiency of the salesmen. It also leads to low costs, higher sales and higher efficiency thereby leading to higher profits to the firm.

The origination of the project R .E .D (Right execution Daily) is from Atlanta. The key concept or the underlying principal behind R.E.D. is the Perfect Operations Management of Coca Cola Product Display. Agency named A.C. Nielsen was recruited on a nationwide scale to measure the performance of the project on a monthly basis. The agency measures the execution of project RED on various parameters.

Proper display of all the products in visicoolers. Checking display racks Standees Flanges and other relevant material to selected and precategorized outlets

For keeping a proper check on the Project RED, a team is appointed to see the Proper functioning of the above Operations

MDCs are independently owned, low-cost manual operations created to service emerging urban retail markets where classic distribution models are not effective or efficient.

A central point for warehousing of product, with a manageable coverage area and defined customer base (typically about 150 retail outlets). Distribution of product is mostly manual (e.g. by pushcarts) to keep costs at a minimum. Outlets served are typically low-volume with high service frequency requirements and limited cash flow, requiring fast turnaround of stock.

 Facilitates

delivery in road-poor

settings Allows for small drop sizes at retail outlets Provides improved customer service