By B. Nitya (305) K. Kishan(325) Partha Pratim Dey(337) Anusha Sahukara(347) Srikanth N. E.

P(357)

ABOUT RENAISSANCE
Subsidiary of the The straits Trading Company Ltd

Operating in 11 cities across Asia Pacific, with its base in

Sydney, Australia.

HQ: Sydney, Australia.

Two brands : RHI, The Marque Joint Venture Company

HOTEL INDUSTRY IN KOCHI

Kochi is the commercial hub of Kerala and is one of the fast growing third tier metros in India. MICE (Meetings, Incentives, Conferences and Exhibitions)- major revenue generator for hotels Medical tourism still attracts most of the tourists Serviced apartments slowly emerging Kochi has 5-stars, 4-stars, Budget hotels, heritage hotels in their account

Gods Own Country-Kerala

Kerala enjoys unique geographical features that have made it one of the most sought after tourist destinations in Asia.

An equable climate. A long shoreline with serene beaches. Tranquil stretches of emerald backwaters.
A singular advantage no other destination offers. Kerala, India's most advanced society: With hundred percent literacy. World-class health care systems. India's lowest infant mortality and highest life expectancy rates. The highest physical quality of life in India. Peaceful and pristine, Kerala is also India's cleanest state.

KOCHI QUEEN OF ARABIAN SEA

Twenty-first century Kochi, once a small beautiful village, is now a major port of Kerala, controlling the reins of the countrys economy. The Queen of Arabia, comprising a constellation of islands.

Its strategic importance over the centuries is underlined by the sobriquet Queen of the Arabian Sea.
Informally, Cochin is also referred to as the Gateway to Kerala.

Kochi entered a period of economic growth in the year 2000, leading to a spurt in the city's development.

Problem & Issue

Fostering towards the expansion of the hotel on Global standards in Kerala. Viability of the Kochi market , which is Keralas commercial hub . Capitalizing on the boom of Indian hospitality industry.

Causes For The Problem:

Economic Indicators

Economic crisis
Recent terrorist attacks

Strengths:
Rev PAR rise.

Weakness:
Decline in percentage of foreign tourists Fall in expected growth

Strong culture.
Tourism spot & business destination.

SWOT
Opportunities:
Employment High occupancy rate

Threats:
Stiff Competition. Future Uncertainties.

Potential for strong organic growth

Future Plans For:

Identify strong investment opportunities for its funds in branded

resorts, hotels and residences characteristic of RHI and where there is:
potential to generate income and capital gains to provide funds with a commensurate risk adjusted return;

potential for high revenue to cost ratios;

accessibility to the location; strong market demand;

An opportunity for establishing a niche positioning in the location;

Growth Strategy
Renaissance hotels have two brands:
Renaissance Hotels resorts & International which is

forefront of business class can open a 5star deluxe

hotel nearby Cochin international airport.

The Maraque hotel near around to beach.

Rennai Kochi Gives You Amenities Like:

Online booking facilities:
Flight + hotel room booking in advance

Ideal setting for:

Meetings/National-International-Seminars Specially designed audio-video conference halls

Social occasions-gatherings, wedding

Experience mini shopping arcade

 Specialized Customer core services-check in out facilities Supportive services linkages with travel packagesauthorized guide assistance, 24*7 Medical assistance Extended Membership benefits:

Special packages from group on holidays

Extended stay

Special heritage offers:

Natural Spa/Ayurvedic treatment-wellness/Yoga

Conclusion
Adding value to customers and thereby enhancing the financial growth of the economy through sustainable business model has become an essential element in

hospitality business.
RHI should fully avail this opportunity by rendering

best of their established services in

The Gods own country-Kerala.