INTRODUCTION

Do the analytical study study on Impact of cult branding on coustomer loyalty.

What is a Cult?

Cult refers to a cohesive social group and their devotional beliefs or practices, which the surrounding population considers to be outside of mainstream cultures. The surrounding population may be as small as a neighborhood, or as large as the community of nations. Cults can be divided into two types based on their activities and perceptionsthat the outside population forms about them: Negative cults Positive cults

Negative cults These are the cults that harm, hurt, manipulate, and often brainwash their members. The leader of a destructive cult doesn't really care about the well being of the members..

Positive cults These are the cults that help fill the emotional needs and wants of their followers in a positive way. They and their followers enjoy a mutually beneficial relationship, with both receiving a real sense of satisfaction, accomplishment, belonging and enlightenment from the relationship.

HAVING DIFFERENT CHARACTRISTIC:-

1. Companies with no brand :-These are companies that are undifferentiated and do same type of work like thousands of others. They may have no proper idea of what they stand for and what their objectives are and even if they have it, they do not communicate it. 2. Companies that just have a name:- These are companies who may have a brand name, logo or a tagline but do not know what they mean to their customers. 3. OK brands:- These are the companies that are not specific in their message to the target audience and therefore confuse them. 4. Good brands:- These are the brands that we all love. They are a part of our culture and enjoy great brand recognition. 5. Great brands or Cult brands:- These are the brands that make us feel special whenever we buy their products. They do not just sell us a product. In fact, they sell us something that enables us to achieve our goals and fulfill our ambitions.

What Makes A Great Cult Brand?

1. The Golden Rule of Social Groups (Consumers want to be a part of a group that is different).

2. The Golden Rule of Courage (Cult Brand inventors show daring and determination).
3. The Golden Rule of Fun (Cult Brands sell lifestyles ) 4. The Golden Rule of Human Needs (Listen to the choir and create cult brand evangelists). 5. The Golden Rule of Contribution (Cult Brands always create customer communities) 6. The Golden Rule of Openness (Cult Brands are inclusive) 7. The Golden Rule of Freedom (Cult Brands promote personal freedom and draw power from their enemies)

Indian cult brands:KINGFISHER Bajaj pulsar

Khadi: The pride of India

FINDINGS:-

It has clearly comes out that of the people like to go for a brand ,which gives them more satisfaction.

Most of the people influenced by friends and environment,when they are purchasing the brand.

Conclusion:At the end we would like to say that Cult brands are brands that become a religion for the individual. We saw all the seven parameters to test if the brand is a cult brand. We discussed foreign brands that are cult brands and why are they so. There are no cult brands in India right now though there are brands which have the potential to become one. Weve taken examples of Bajaj Pulsar, The Hindu, Fast track and Kingfisher beer.

THANK YOU