Presented by:

Uzma and huma

Histor y of BORJAN
In 1986 the company named as Prestige was only the seller of ladies and gents footware.Pretige company has launched its outlet in the major cities of Pakistan in the 1st march 1986 with head office Lahore.

BORJAN VALUES
To Do best with HONESTY
To care for our own PEOPLE To give back to the SOCIETY

Business INNOVATION

CUSTOMER BENEFIT
Facility of credit card
Surprise gifts for customers on special occasions Free after sale service

Keeping informed the target customer

MISSION STATEMENT
We promise customer care and peace of mind by providing very
latest fashion but also provide the best possible shopping experience, excellent customer care services and peace of mind to our customers.

VISION OF BORJAN
Borjan has become a leading organization not only in Pakistan but also its neighboring nations so that our brand and utility product become the first choice of consumers to make them look and feel smart.We intend to continue and provide the most modern and comfortable footware to our customers

SLOGAN OF BORJAN
Fashion Forward

HIERARCHY
Manager Assistant manager Marketing agents
Guard

Sales boys
Sweeper

GOALS OF BORJAN
Long Term goals: Building profitable customer relationships Improve profits Fashion forward

GOALS CONTD
Short term goals Minimum sale of 800,000 per month Minimum number of 50 valued new customers per month

GOALS CONTD
Strategic goals: Maintaining a strong position in Gujar khan by innovation stragety Operational Goals Rs.70000 sale per day Maintaining strong customer relationships every day

GOALS CONTD
Single use goals: Providing customer offers on special events Standing goals: Maintaining good relations with customer by providing them quality products and behavior

SWOT analysis
Strength: Known brand, brand value Weakness: Low customer range due to expensive products as compared to others Opportunity: Great customer valuation Threats: Great competition in the market