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    FREITAG: FAshionable Innovation

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    Len Dierickx
    This document discusses the history and sustainability practices of Freitag, a Swiss bag company founded in 1993. Freitag began by making messenger bags out of recycled materials like truck tarps and bicycle tubes. They have since grown to 140 employees producing over 300,000 products annually from recycled materials. The document outlines how Freitag prioritizes sustainability through practices like reusing rainwater, generating heat from used water, and having a rooftop garden for insulation at their Zurich factory. It positions Freitag as an example of fashion-industry innovation through sustainable production processes and user-driven product design.

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    FREITAG: FAshionable Innovation

    Uploaded by

    Len Dierickx
    104 views26 pages
    This document discusses the history and sustainability practices of Freitag, a Swiss bag company founded in 1993. Freitag began by making messenger bags out of recycled materials like truck tarps and bicycle tubes. They have since grown to 140 employees producing over 300,000 products annually from recycled materials. The document outlines how Freitag prioritizes sustainability through practices like reusing rainwater, generating heat from used water, and having a rooftop garden for insulation at their Zurich factory. It positions Freitag as an example of fashion-industry innovation through sustainable production processes and user-driven product design.

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    FREITAG: FAshionable innovation

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    This document discusses the history and sustainability practices of Freitag, a Swiss bag company founded in 1993. Freitag began by making messenger bags out of recycled materials like truck tarps and bicycle tubes. They have since grown to 140 employees producing over 300,000 products annually from recycled materials. The document outlines how Freitag prioritizes sustainability through practices like reusing rainwater, generating heat from used water, and having a rooftop garden for insulation at their Zurich factory. It positions Freitag as an example of fashion-industry innovation through sustainable production processes and user-driven product design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    104 views26 pages

    FREITAG: FAshionable Innovation

    Uploaded by

    Len Dierickx
    This document discusses the history and sustainability practices of Freitag, a Swiss bag company founded in 1993. Freitag began by making messenger bags out of recycled materials like truck tarps and bicycle tubes. They have since grown to 140 employees producing over 300,000 products annually from recycled materials. The document outlines how Freitag prioritizes sustainability through practices like reusing rainwater, generating heat from used water, and having a rooftop garden for insulation at their Zurich factory. It positions Freitag as an example of fashion-industry innovation through sustainable production processes and user-driven product design.

    Copyright:

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    of 26

    Fashionable innovation

    An-Sofie Vandelanotte Len Dierickx

    Quincy Cloet

    Text goes here

    1993: 2 brother Text goes here in Switzerland

    Messenger bags Text goes here

    Posters Transport by bicycle

    Swiss climate

    Recycled here Text goes materials

    Unique Typography Text goes here

    Prototype Text goes here

    50+ goes here Text Models

    FR31T4G Text goes here 140 Employees

    FR31T4G Text goes here 300.000 products

    FR31T4G Text goes here 390 ton tarp

    FR31T4G Text goes here 36.000 bicycle tubes

    FR31T4G Text goes here 220.000 seat belts

    Fashion-industry contradicts sustainability Text goes here

    30

    50

    70

    90

    Now

    40 60 80 00

    Sustainable innovation: Text goes here resources and processes are limited

    Sustainable innovation: financial, here Text goesmanufacturing, natural capital

    Sustainable innovation: legislation and compliance, social responsibility Text goes here

    Businesses spend too many oftheir environmental dollars onfighting Text goes here regulation and notenough on finding real solutions

    Good design Text goes here

    Invisible Solves a problem

    Product life cycle

    Marketing = product design Text goes here

    Production process Text goes here

    Hand made Recycled raw material

    Unique cut

    Not goes here Textjust fashion

    VS

    Zrich FREITAG factory: Text goes here social and ecological responsibility

    Re-use rainwater Rooftop garden for insulation

    Re-use heat from used water

    User as innovator Text goes here

    4xP Text goes here

    Custom designed product Eco-friendly production process

    Positioned as functional fashion


    Process innovation

    Thank you for listening

    Questions? Slides: http://slidesha.re/innovation-freitag Paper: http://bit.ly/innovation-freitag-paper

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