Celebrating 100 Years of Indian Cinema

Components of the Indian Film Industry

Rank
1 2 3 4 5 6 7 8 9

Language
Hindi (Bollywood) Telugu (Tollywood) Tamil (Kollywood) Kannada (Sandalwood) Marathi Malayalam Bengali Bhojpuri Gujarati

 India is the largest producer of films in the world, in

terms of ticket sales and number of films produced

The Indian film industry is Multi-Lingual The industry is supported mainly by a vast film-going

Indian public, and Indian films have been gaining increasing popularity in the rest of the worldnotably in countries with large numbers of expatriate Indians

 Bollywood is the informal term popularly used for the

Hindi-language film industry based in Mumbai

The term is often incorrectly used to refer to the whole of

Indian cinema
The name "Bollywood" is derived from Bombay (the former name for Mumbai) and Hollywood (the center of the American film industry) One of the largest film producers not only in India, but in

the world

 Indian Epics: Mahabharata, Ramayana Sanskrit Drama Folk Theatre of India Parsi Theatre Hollywood Western Music TV shows (MTV) Indian Diaspora

Innovation Commercialization Parallel Cinema Birth of sound and Color (1970s) 1980s and 90s

Silent Movie
(1913) The Indian movie industry was influenced by The Lumiere brothers` whose first show was a silent movie for 10 minutes

(1930s)
Romance and Indian family Realistic cinema system Social significance Patronizing Indian and artistic tradition and sincerity heritage Revenge was a dominating theme Problems faced by an ordinary citizen in 1970s

Birth and rise of sound Introduction of movies in regional culture Color pictures like Kisan Kanya were produced

Global enterprise

Increased Market

The provision of 100% foreign direct investment

Entry of Indian enterprises

Tax incentives to multiplexes

Listing of production houses in Stock Exchanges Upgrading the technological expertise Exploring uncharted waters

International nominations and awards Landmark movies Popular stars

 One of the major policy initiatives has been the Government of India

granting the "industry" status to the entertainment sector in India including the film sector in 2001. This allows the sector to access institutional finance and clean credit for new projects diamond merchants and underworld for finances
are pumping money into movie-making business

Before the reform, the filmmakers were hugely dependent on

Quite a few banks, including IDBI, Exim Bank and Bank of Baroda,

Hence, its one of the Key drivers for the growth in the Industry

Award
Bengal Film Journalists' Association Awards National Film Awards Maharashtra State Film Awards Nandi Awards Tamil Nadu State Film Awards Karnataka State Film Awards Kerala State Film Awards

Year of Inception
1937 1954 1963 1964 1967 1967 1969

Awarded by
Government of West Bengal Directorate of Film Festivals, Government of India Government of Maharashtra Government of Andhra Pradesh Government of Tamil Nadu Government of Karnataka Government of Kerala

Major non-governmental awards

Filmfare Awards, Filmfare Awards South IIFA Awards Screen Awards 1954 2000 1994 Bennett, Coleman and Co. Ltd. Wizcraft International Entertainment Pvt Ltd Screen Weekly

COMPANY

OWNER

1.

Mr. YASH CHOPRA

2.

Mr. AAMIR KHAN

3.

Mr. SHAHRUKH KHAN

4.

Mr. KARAN JOHAR

5.

Mr. RONNIE SCREWVALA

COMPANY 6.

OWNER Mr. ANIL AMBANI

7.

Mr. KOMAL NAHATA

8.

Mr. BHUSHAN KUMAR

9.

Mr. VIDHU VINOD CHOPRA

10.

Mr. MAHESH BHATT & Mr. MUKESH BHATT

Audi Q7 was placed in the major box office Bodyguard

(2011). The goal was to create awareness of the newly

introduced car brand in the Indian market

The prominence of Starbucks in Kabhi Alvida Na Kehna (2006) where the target of the placement was the audience outside India

The box office Om Shanti Om (2007) included many different brands like Exide, Tag Heuer, Maybeline and MTV

.In the movie Namastey London (2007) the website of the

Bharatmatrimony.com is mentioned as having the highest reliability in finding your new partner

Other brands being product placed: Coca Cola, Pepsi, Pizza

Hut, Toyota, Mercedes, ESPN, Sony Vaio, Sony Handycam,

Nikon, Kawasaki, Nokia, Sony Erickson, Calvin Klein, Goodyear, Castrol and many more

 Big Revenue generator. Instructive and Informative. Provides a very good insight. E.g. Epic, War Movies. Very beneficial for illiterate people, giving them a chance

to have and give opinions. One of the most effective method of exposing social evils.

 Grossly underpaid crew leading to job dissatisfaction.

Lot of objectionable content for some audience.

Less time spent on reading, with family, on

introspection. Youth being the most vulnerable, gets detached from the realities of life. Giving people new ideas to commit crimes.
e.g. Dhoom Gang

 A merger of commercial and parallel cinema.

Government aid by way of subsidy, tax reduction,

encouragement to talented artists and technicians. Animated movies - The next big thing. Lot of emphasis on overseas audience, NRIs. Strict regulations against piracy (piracy results in annual losses of around $ 1 billion). Co-production with foreign production houses, helping in evolution of cinema due to increased global exposure.

 The Indian film industry is significantly impacted by

online piracy. A study undertaken by Motion Picture Distributors Association (MPDAI) has put India among the top ten countries in the world, where online piracy is at its peak
In India, counterfeiting and piracy costs the

entertainment industry US$4billion and losses of approximately 800,000 jobs annually.

A crisis plaguing the industry is the distortionary rate of entertainment tax within states in India. For instance, in Andhra Pradesh and Tamil Nadu, the tax rate is low. However, this has not been the case with the rest of the states in India.

A long-standing debate continues amongst the industry members on regulation of content. Some of the issues that need to be addressed in this sphere include:
Should there be a content regulator or should the industry

be allowed self-regulation under a broad framework?

 Lack of a uniform media policy for foreign investment.

Effect of regional film industries

Emergence of Hollywood audience