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Beginning To Theorize Adaptation
Beginning To Theorize Adaptation
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Literatura I 2011 Cecilia M. de Rennie
Hollywood: popular novels tried and tested UK: 18th/19th century novels tried and trusted Success in terms of audience Book: 1m Broadway play : 8-10m Film: 60m (Beowolf $200 m when first released)
Sequels/prequels Spin-offs Videogame Merchandising (studios buy rights to film and other media)
Franchises profit
Adaptations as texts: stereophony of echoes, citations, references (R. barthes) A work can be theorized as an adaptation only if coonsidered an inherently multilaminated work.
Fidelity criticism
Focus on degree of proximity to original Morally loaded Underlying assumption: adapters aim to reproduce the original Problems with fidelity criticism
Adaptation = repetition without replicatioin Adaptation have underlying or explicit intentions
Consume the original and erase its memory Call it into question Pay tribute by copying
Adaptation as product
Transcoding An announced and extensive transposition of a particular work or works Shift in
Medium (epic to a novel) Frame (same story, different point of view) Ontology (real to fictional, biography to fictionalized narrative/drama)