Professional Documents
Culture Documents
Group 7 Section A
Group 7 Section A
Group 7 Section A
com
Group 7 Section A
Business model
Job Seekers
Job Seeker Services, Alerts, mynaukri online
8.4 % Revenue
Naukri.com
1. Classified Listings & Hot Jobs 2. e-Apps services 3. RESDEX Service 4. Annual Subscriptions
30% Revenues
60% Revenues
Companies
Placement Agencies
Placement Agencies
This a smaller section in term of revenues However, 60% of jobs on naukri site come through this channel
Job Seekers
Very small part in terms of revenue share Services Offered: Guidance through cover letter, building resumes and interview process. Also, alert services for matching jobs
Revenue Recognized
Revenue in Rs. Lakhs
3000
2000
1000 0
97-98
98-99
02-03
03-04
Challenges
Competition: monsterindia and jobsahead merger
Sales Channel: Will sales force be relevant in future, as more revenues came in
from corporate clients?
Services:
RESDEX services accounted for 40% of naukri revenues, but 80% for competitors revenues Improper e-apps services: Provided poorly screened resumes
Just 23% job openings with naukri.com of IT sector, which was major driver of Indian job market
How to increase daily resume addition to the pool? In April 2004, 13% of internet users were visiting Naukri.com which rose to 37%
by July 2004
Total internet users in India were expected to double in a year from 2.04 % of the population to 5%.
Tie-up with more placement agencies at regional levels Eliminate popups from the site. There are only 662 backlinks. Be aggressive to increase it to many folds. Use Google AdSense which was launched in 2003. Internet user is increasing and penetrating smaller cities so educate common people to use naukri.com through national TV ad. Organize job fairs across major cities. Increase page rank in the major search engines like Google.com, Yahoo.com
THANK YOU!