Professional Documents
Culture Documents
Chap 02 MC
Chap 02 MC
Chap 02 MC
e c o m m e r c e
The production of goods and services is the result of the efforts of many organisations a complex web of contracts and co-operation known as the supply chain or the value system.
E-Commerce David Whiteley/McGraw-Hill, 2000
e c o m m e r c e
Sales and Distribution: Wholesale (e.g. import agent) Retail (e.g. local main dealer)
E-Commerce David Whiteley/McGraw-Hill, 2000
e c o m m e r c e
Logistics chains
Transport Storage Paperwork (Orders, Invoices, etc)
Each supply chain transaction adds cost without adding intrinsic value. e-Commerce can be applied to the supply chain to reduce costs or improve service.
E-Commerce David Whiteley/McGraw-Hill, 2000
e c o m m e r c e
Firm Infrastructure
Human Resource Management Technology Development Procurement Inbound Operations Outbound Marketing Logistics Logistics & Sales
primary activities Margin
Service
Primary Activities: Inbound Logistics Operations (Production) Outbound Logistics Marketing and Sales Service
E-Commerce David Whiteley/McGraw-Hill, 2000
e c o m m e r c e
Firm Infrastructure
Human Resource Management Technology Development Procurement Inbound Operations Outbound Marketing Logistics Logistics & Sales
primary activities Margin
Service
Support Activities: Procurement Technology Development Human Resources Management Firm Infrastructure
E-Commerce David Whiteley/McGraw-Hill, 2000
e c o m m e r c e
Inbound Logistics
Outbound Logistics
from Suppliers
from Customers
e c o m m e r c e
Overall organisational competitive advantage: efficiency of the company quality of its products plus efficiency and quality of suppliers efficiency of wholesalers (Channel) efficiency of retailers
E-Commerce David Whiteley/McGraw-Hill, 2000
Inbound Logistics: Large number of suppliers electronic Vast number of components commerce Process: strategy Just-in-time (JIT) manufacture technologies Outbound Logistics: and Limited number of Main Dealers applications
E-Commerce David Whiteley/McGraw-Hill, 2000
e c o m m e r c e
Component
Suppliers
Vehicle Assembler
Dealer Network
Consumer
Inbound Logistics: Large number of suppliers electronic Vast number of products commerce Process: strategy Retail technologies Outbound Logistics: and Vast number of Consumers applications
E-Commerce David Whiteley/McGraw-Hill, 2000
e c o m m e r c e
Food Processors
Supermarket
Consumer
e c o m m e r c e
Insurance Company
Consumer
Insurance Broker
10
e c o m m e r c e
11
e c o m m e r c e
Competitive advantage
12
e c o m m e r c e
Exercise 2
Outline the value system of an organisation you know. Identify linkages where e-Commerce might be usefully applied.
13