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Advertising Ethics
Advertising Ethics
Advertising Ethics
Definition of Advertising Primary function of Advertisings Commercial Advertising and its features
Advertisements can succeed in 2 ways: 1) by creating desire for the sellers product in consumers 2) by creating a belief in consumers
All communication involves three terms: the author(s) the medium the audience
Targeting benefits rather than harms consumersprovide consumer with products best suited to their particular needs and wants
Concerned not with fulfilling consumers needs and wants, but rather with exploiting consumer vulnerabilities
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The TV test
Elements of Deception
Misleading. Reasonable consumer. Material.
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Information Regulation
Corrective advertising A firm that misleads consumers should have to use future advertisements to rectify any deceptive impressions it has created in consumers minds
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Thank You