Purpose and impact of Corporate and Promotional programmes

Purpose: get information across to a specific audience lead to a specific impact left to the target audience Purpose: Get staff to know Health and Safety precautions Impact: Staff know what to do in an emergency

Purpose: Keep staff aware of changes Impact: Motivates staff/ incentive - proud 3/1/13

Target Audience Norwich For Teenagers

16-21 year olds who like to travel

Click to edit Master subtitle style

NOT for teenagers who want to party 24/7

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Specifically at teenagers who want to travel to new places (specifically abroad)

GC SE College/ Sixth Form Univer sity

CAN travel with little money THERE ARE fun places to visit in the UK 3/1/13

DONT have to go abroad Weather DOESNT have to be an issue

3-4 minute promotional video Visit Norwichs Website.

Over 40% of shops in Norwich are independent. .. Award winning stores.... Norwich Beer Festival every October....

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Answer unanswered questions which the target audience may have: It will be tricky to get there!! Trains from London-Norwich every 30 minutes, and links to all major cities

IN DENIAL

There will be nothing to do!!

Show and explain the appealing places to emphasise how much there is to do

It isnt hot like abroad!! 3/1/13

Will make audience think that there is lots to do Make it look jam packed Fast paced shots Backing Music No vocals so doesnt distract from voice over Something which will appeal to the target audience Will help bring the video to life

Attracts the attention of the target audience. Adds to the pace Main shots: Zoom; focus pull; panning.

Make target audience think differently (PERSUASION) Answering unanswered questions Stating facts and statistics Voice over

Visual Styles and Techniques

Colour enhancement

Further editing techniques E.G. Picture-inPicture Make the video stand out to the target audience and make it unique

Make it more visually attractive and pleasing to the eye Attract the target audience Make sure it isnt misleading (ASA)

Busy i.e. Voice over, backing music, fast cuts, approx. 10 locations testimonials 3/1/13 Codes & Conventions Researched current Follow

http://www.youtube.com/watc

Main shots: Zoom; focus pull; panning. Adds to the pace Attracts the attention of the target audience.

Colour enhancement Make it more visually attractive and pleasing to the eye Attract the target audience Make sure it isnt misleading (ASA)

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Upb Jam e d cke at pa ast F d vel Li U a c e ni P qu y e Pers a uasi ate el R ve le b

Purpose: Encourage teenagers and young adults to travel within the UK (Norwich) Impact: Get teenagers and young adults to think differently and hopefully they will think about travelling within the UK in future. Boost Local Economy

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HEL
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VisitNorwichis the official destination management organisation for the Norwich area. VisitNorwich is a private/public sector partnership partly funded byNorwich City Council and Norfolk County Council. VisitNorwich Ltd is a non-profit organisation.

Distributio n

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Feedba ck:Visit Work along side

Norwich
When the video is in final editing stages, I will show target audience 3/1/13

Keep them up to date with changes and new ideas

Make sure they are happy with changes

Will allow me to make it as professional as possible

Gather feedback, and change accordingly