Team 8: Yina Kim LaVette LaGon

BURGER PRINCESS

BURGER PRINCESS: ABOUT US

1990: Burger Princess was founded by LaVette LaGon 1999: Burger Princess became a franchise 2002: There were over 20 Burger Princess Restaurants in the United States Today: Burger Princess is becoming a leader in fast food franchise

FOUNDER: LAVETTE LAGON

LaVette LaGon worked at Burger King, and McDonalds, as a General Manager, prior to building Burger Princess.
After years of creating imperfect patties that were cooked in water and precut fries, she decided to open Burger Princess which features All American Fast Food.

MENU

Burger Princess Sweet Stacker (special B.B.Q sauce with 2 all beef patties) Burger Princess Stacker- 2 all beef patties Burger Princess Bacon Burger- beef burger with bacon Burger Princess Turkey Burger Burger Princess Chicken Burger Burger Princess Chicken Nuggets (white meat) Natural French Fries w/ sea salt Coca Cola Products Shakes (Vanilla, Chocolate, Strawberry & Oreo) Side Salads: Caesar & House Salad (chicken strips can be added)

* All sandwiches have options for lettuce, tomatoes, pickles, onions, and/or mayo

PRICE LISTING
Burgers start at $4 to $7. Shakes are $2 Fries $2 Sodas $1 to $2 Desserts $2

* Simple pricing includes tax. Makes for easy exchange.

HEADQUARTERS

LaVette LaGon is responsible for making sure the quality of food & service of all franchise restaurant is being delivered. Jimmy Johnson is the director of human resources.

Accounting Payroll Employee Complaints Employee Benefits

Michelle Swan is the Regional Manager. She trains the franchise store managers to run the business. Tiffany Rongero is the Marketing Manager. She is in charge of all marketing.

FRANCHISE RESTAURANTS

Manager: She works the floor assisting in cooking, cash register, stocking, ordering & customer complaints Fries Attendant: cuts fresh fries all day Three cooks such as Tony Romano, Jerry Costanza & Michael Sweets Three cashiers such as Lisa Woo, Hailey Halo, Frankie Fernado

TARGET CUSTOMERS (EXTERNAL)

Burger Princess services:

Familys

are always welcome! College Students Downtown Business Class Teenagers Local Residents

FRANCHISE PROMOTIONS
Thursday nights are kids night. Kids eat off. Employee volunteers passes out flyers at busy high ways and at the grocery stores. Employee volunteers wears a Burger Princess outfit to attract business from the street. Balloons and extravagant signs are put out daily.

CASE STUDY HOW IT BEGAN

In 2006 competition grew big time Seeing how Burger Princess was doing so well, Burger queen, Burger Prince, Burger Knight, and Burger Peasant, all opened their own restaurants

Lavette decided to call the best of the best: Yina Kim, the best business consultant in the universe

MANAGEMENT CONCEPTS
Yina Kim has over 25 years of experience in business consulting She addressed the following points:

Organizational Culture Organizational Strategy Competitive Pricing Exterior/Interior make over Leadership Customer service, And also proposed the idea of inventing a new hamburger!

CASE STUDY NEW HAMBUGER

Yina and LaVette decided to hire new positions at the HQ: The Inventing Team Together, they put the Marketing Team to work, and conducted market research

The team found that Spongebob Squarepants was the most popular show in every state Burger Princess partnered with Spongebob Squarepants

The Inventing Team, after countless failures, finally produced the infamous Krabby Pattie!

THE REAL LIFE KRABBY PATTIE!!! TA-DA*

THE KRABBY PATTIE

LaVette hid the Secret Recipe in her safe Only the trusted franchise owners were allowed a certified copy of the SECRET RECIPE The Krabby Pattie increased the business profit by 500%! Life was good. Until

CASE STUDY - CLIMAX

One of the competitors, Burger Knight came out with a burger that tasted just like the Krabby Pattie. Someone must have leaked the Secret Recipe!

STAY TUNED !
How will LaVette handle this matter? Stay tuned for the next episode of Yina and LaVettes Group Project!

SWOT - STRENGTH
Burger Princess is an established franchise Competitive price Fresh quality food Partner with Spongebob Squarepants Strong business structure

SWOT - WEAKNESS
Currently does not have a legal department Security was not well established There is only one person in the HR Department The target is too focused on children.

SWOT OPPORUNITY
Sue Burger Knight for stealing the Secret Recipe Get the name out through press Opening of new stores in other markets Strengthen the legal department

SWOT - THREATS
Chance of losing the trial Inside man who has given away the secret Chance in further leakage of company secrets Losing the competitive edge (Secret Sauce)

GAP ANALYSIS
Current Gap Future The business will have leading edge on with new products This will be cost efficient in the long run. The cost for training will be much lower than hiring more HR. There is no inventing team Hire more personnel in Inventing Team. Only one person in HR department. Train the franchise managers to efficiently handle HR activities.

Security is not well established.

No press yet

Establish Real-Time Cameras at all stores and put up camera posters.

Put out a press about the Secret Recipe being stolen

The business will be able to minimize the risk of future information leaks.
More people will know the name Burger Princess

DEVELOPED BY TEAM 8
LaVette LaGon Yina Kim