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International Cooperation and Public Diplomacy at NASA
International Cooperation and Public Diplomacy at NASA
International Cooperation and Public Diplomacy at NASA
Agenda
What is Public Diplomacy? How Does NASA Cooperate Internationally?
Overview Guidelines
What is NASAs Role in Public Diplomacy and How has it Changed Over Time?
Government to Government Cooperation International S&T Organizations International Education Outreach Social Media
Summary
Public diplomacy
deals with the influence of public attitudes on the formation and execution of foreign policies effectively communicating with publics around the globe - to understand, value and even emulate America's vision and ideas (Jill A. Schuker, former Senior Director for Public Affairs at the National Security Council, July 2004)
Bhopal, India International Observe the Moon Night, 2011
NASA will cooperate with other nations Disseminate information as broadly as practicable
Goal of the 2010 National Space Policy: Expand international cooperation on mutually beneficial space activities to: broaden and extend the benefits of space; further the peaceful use of space; and enhance collection and partnership in sharing of space-derived information
Documented in written, binding agreements, closely coordinated with the U.S. Department of State and other U.S. Government agencies
NASAs International cooperation is typically done government to government via formal international agreements
NASA had traditionally focused its international cooperation on advancing its program or mission goals, i.e. that is working with government-funded partners to obtain instruments, hardware or capabilities to help NASA accomplish its mission.
Many NASA programs that start out filling a mission requirement also aid in diplomatic relations, and eventually play a role in public diplomacy.
NASA cooperated with Russia even during the Cold War, and the Shuttle-Mir Program was a cornerstone of US/Russian S&T cooperation after it ended. Today, the International Space Station partnership relies on Russia for crew transport.
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Government to Government Cooperation: Top Partners The International Space Station (large multinational program
15 Countries, 5 Space Agencies 63 Astronauts from 15 Countries on 87 Shuttle missions
Russia: Dynamic Albedo of Neutrons (DAN) Investigation Canada: Alpha Particle X-Ray Spectrometer (APXS) Spain: Remote Environmental Monitoring Station (REMS) and High-gain Antenna Hardware France: Significant contributions to the Chemistry and Micro-Imaging (ChemCam) and Sample Analysis at Mars (SAM) Instrument Suites Germany: Contributions to the Radiation Assessment Detector (RAD)
International Education
NASAs education program is focused on U.S. education, but reaches to almost every corner of the globe Examples of International Education Cooperation
Amateur Radio on the International Space Station (ARISS) Digital Learning Network (DLN) Earth Knowledge Acquired by Middle School Students (EarthKAM) GLOBE (Global Learning and Observations to Benefit the Environment) Great Moonbuggy Race Humans in Space Youth Art Contest International Observe the Moon Night ISSLive! Lunabotics Mining Competition Mission X Train Like an Astronaut Mars Student Imaging Program (MSIP) Planetary Science Summer School RASC-AL Lunar Wheel Design Challenge SCool Project Scientist for a Day Essay Contest Spaceward Bound Systems Engineering Award Zooniverse
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International Outreach
NASAs outreach program is U.S. focused To reach U.S. audiences, some of NASAs most successful outreach activities happen to be with international companies
Angry Birds with Rovio (Finland) LEGO (Denmark)
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Social Media
NASA inspires widespread interest among the public NASA is second only to the White House in Twitter following among U.S. government agencies NASA on Twitter: 3.5 million followers
480 other twitter accounts including astronauts from ISS and NASA Deputy Administrator Regular updates from Mars
Note: DOE, US Park Service, DARPA, PTO and NIST have <100,00 followers
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