Ford vision

To become the world's leading consumer company for automotive products and services

Presented By: GUNJAN SHARMA SAURABH ARORA SUMEET KUMAR

INNOVATION
Innovation is the development of new customers value through solutions that meet new needs, inarticulate needs, or old customer and market needs in value adding new ways

TYPES OF INNOVATION
Product versus Process Innovation Radical versus Incremental Innovation Competence-Enhancing versus Competence-Destroying Architectural vs. Component Innovation

Stages in Decision to Adopt Technology

1. PROBLEM RECOGNITION

Characteristics of Decision-Makers 1. Socioeconomic 2. Personality 3. Communication

2. TECHNOLOGY SELECTION 3. SOLUTION DEVELOPMENT

4. IMPLEMENTATION

Knowledge

Attitude Formation
Relative Advantage Compatibility Complexity Trialability Observability

Decision
Adoption or Rejection

Implementation

Confirmation

Assess constraints and available technologies Evaluate costs & benefits and windows opened by each technology Acquire Assimilate Use Adapt

Change
Create

FORD INNOVATION LABORATORIES

This video is based on component innovation and process innovation In case of component innovation one or more components are modified rather than affecting the whole design (which is architectural design) This video is segregated into different parts.

FORD INNOVATION LABORATORIES

In this part of the video a group of teenagers have developed the aircraft simulator which spins along its roll axis & pitch axis with the help of axles within a pitch frame.

The most innovative thing is that the pilot can roll 360 degree in the cockpit simulator called barrel roll.
This can also be categorised under process innovation.

FORD INNOVATION LABORATORIES

FORD INNOVATION LABORATORIES

James Price had one must-have when looking for a new home -- the garage had to be able to hold the nose of a Boeing 737 jetliner. Ford was inspired to build his own flight simulator when he saw the original wood model Price had assembled. Ford spotted the jetliner junkyard while flying in Oklahoma. He first planned to raid an old jet just for a throttle quadrant, a key component for building an authentic simulator. But once there, he found he could buy an entire jet nose.

FORD INNOVATION LABORATORIES

Ford bought a Boeing 737 nose and hauled it home to

Dallas, his home at the time. Price followed suit about a year later.
The jet nose Price found was just the shell of the cockpit. He's added seats, dual controls, instruments, lights and parts to make it look and function like a modern cockpit. He and Ford have spent endless hours fine-tuning software to give the cockpits the feel of flying a real 737.

FORD INNOVATION LABORATORIES

Price's jet nose is surrounded by three full-sized projection screens in the ceiling.
The screens pull down to surround plane windows.

Three projectors display the flight simulator program on the screens, giving passengers the feel of a real jetliner.
The cockpit is stationary but on-screen moving images trick the brain into feeling airborne. "You can fly to basically any airport in the world," Price said. "There's terrain scenery for the entire world. It has a complete weather system in it with real-time weather from the Internet."

BENEFITS OF THIS INNOVATION

Price can experience what it feels like to fly a jet in all types of situations. It includes bad weather, engine failure and fires. And, yes, the plane can crash.

The Model T Ford

Henry Ford set out to build a car which everyone could afford to buy.
It was slow, ugly and difficult to drive, and was nick named the Tin Lizzie by the American people.

The Model T Ford

The attraction of the Model T Ford was that its price never increased. Costing $1200 in 1909, the price in 1928 was only $295. By 1929 Ford was producing more than one car per minute.

Mass Production
Ford was able to sell cars cheaply because they were massproduced and every part was Standardised (only one colour and one engine size were available). By producing large numbers of cars on an Assembly Line Ford needed fewer skilled workers, and that cut the cost of paying wages.

Mass Production

Ford invented the idea of using an Assembly Line to speed up production

What is Polyurethane?

A type of elastomer which is capable of experiencing large and reversible elastic deformations. Its amorphous, having molecular chains that are naturally coiled and kinked in its unstressed state.

Who Invented it?

The underlying chemistry behind polyurethane was first developed by Professor Dr. Otto Bayer (1902-1982). He invented the Diisocyanate Polyaddition Process which is the base patent in the polyurethane industry.

What is the Diisocyanate Polyaddition Process ?

Polyurethanes are formed by reacting a polyol (an alcohol . with more than two reactive hydroxyl groups per molecule) with a diisocyanate or a polymeric isocyanate in the presence of suitable catalysts and additives. Since a multitude of different diisocyanates and polyols can be used to produce polyurethane, a broad range of polyurethanes can be manufactured to meet the requirements for specific applications.

The Forms of Polyurethane

FLEXIBLE Solid & Foams REBOND - Foams RIGID Resins (Table-top covers, furniture protection, etc)

Where is Polyurethane Used?

Polyurethane-based binders are used in composite wood products to permanently glue organic materials into oriented strand board, medium-density fiberboard, long strand lumber, laminated veneer lumber, strawboard and particleboard. Polyurethane-based sealants are used in joints and openings to help prevent the passage of gases, liquids, and solids (dust and dirt). Similarly, polyurethane-based adhesives are used to bond wall and ceiling panels to the structural frame, and floor joists to the sub-floor decking. Bonded polyurethane carpet cushion which is made with re-used flexible polyurethane foam (FPF). With the ability to be recycled and its high recycle content, bonded carpet cushion creates a valuable use for a material that would otherwise require disposal.

FORD INNOVATION LABORATORIES

In correspondence to the first part of video, cushions of car seats of Ford motors are made from soya oil with petroleum base. The chemical reactions between these ingredients lead to form sponge in a rapid manner as well as at relatively low cost which is presently being used in every vehicle of ford Instead of burning wheat straw as a waste, grinding it and mixing it with plastic can be used in FORD FLEX which is plastic with 20% wheat straw in it which makes it lighter with lower CO2 emissions & lesser harm to the environment

FORD INNOVATION LABORATORIES

In correspondence to the first part of video, cushions of car seats of Ford motors are made from soya oil with petroleum base. The chemical reactions between these ingredients lead to form sponge in a rapid manner as well as at relatively low cost which is presently being used in every vehicle of ford Instead of burning wheat straw as a waste, grinding it and mixing it with plastic can be used in FORD FLEX which is plastic with 20% wheat straw in it which makes it lighter with lower CO2 emissions & lesser harm to the environment

What FORD is doing?

Using soya and other plant based oils to substitute petroleum base in foam manufacturing process. This helped in almost 20% reduction in petrol based component in new soya based foams. i.e. 60 pounds of petrol saved from extraction and dumping in environment per ford vehicle manufactured.

Cont..
This means saving 24000 pounds of petrol base every day. The petrol base costs around 15000$ a ton as compared to 1900$ a ton of soya based oil. Use of wheat straw as a binder and filler material in Bakelite and plastic car parts. 30% lighter, 15% - 18% cheaper and more stronger car interiors.

VIRTTEX
Ford research innovation center VIRTTEX virtual test track experiment Response Testing of people using a driving simulator Putting them in dangerous driving situations Measuring responses to lane departures, vehicle suddenly stopping in front of them

FORD INNOVATION LABORATORIES

Perfect illustration of the process nnovation Simultaneous to testing the newly developed technology at ford instead of testing it in the real world. Safety technologies like lane departure warnings Important aspect of study Driver attention

FORD INNOVATION LABORATORIES

Tested time of 3 sec to read a 5 digit number for distraction task Ford collision warning Simulator controlled by 6 hydraulic actuators Testing before implementation in the real world

Mandatory workload measures Rating Scale Mental Effort (RSME) Glance frequency Glance duration Situation Awareness Global Assessment Technique (SAGAT) Optional workload measures Heart Rate (HR) and Heart Rate Variability (HRV) Respiration Skin Conductance

Mandatory driving performance measures

Speed Speed variation Lateral position Lateral position variation Time to line crossing Time To Collision

Optional driving performance measures

Steering entropy High risk over takings Abrupt onsets of brakes

Value of scenario plots for visualizing driver response

What would you do if you saw a police car parked on the side of a 2-lane highway with no vehicles coming in the other lane?
Inappropriate Lane Deviation (AD090S1)
PC first visible PC location PC invisible

Right Shoulder

Left Shoulder

2800

13000

13200

13400 Distance in Meters

13600

13800

14000

Inappropriate Acceleration/Brake Reaction (AD135S1)

PC first visible PC location PC invisible

2800

13000

13200

13400

13600

13800

14000

REFERENCES
www.mercurynews.com www.ford.com