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Introduction To Survey Research 1204374176684974 5
Introduction To Survey Research 1204374176684974 5
Introduction To Survey Research 1204374176684974 5
Survey Research
Lecture 1
Survey Research & Design in Psychology
James Neill, 2012
Overview
1Readings 2Scientific paradigm 3Types of research 4What is a survey? 5History of survey research 6Survey research examples 7Survey research characteristics 8Purposes of survey research 9Pros and cons
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Readings
See details
Scientific Paradigm
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Positivism
Any philosophical system that confines itself to the data of experience, excludes a priori or metaphysical speculations, and emphasizes the achievements of science.
Encyclopedia Brittanica
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1. The world is made up of bits of data which can be measured, recorded, & analysed
2. Interpretation of data can lead to valid insights about how people think, feel and behave.
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Types of Research
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Quiz question 1
What type of research is the following? A researcher seeks to survey community attitudes to eating nontraditional meat (e.g. venison, kangaroo). Experimental Quasi-experimental Non-experimental
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Quiz question 2
What type of research is the following? A researcher conducts a study in which the study habits of university students who regularly use marijuana are compared with uni students who do not regular use marijuana. Experimental Quasi-experimental
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Quiz question 3
What type of research is the following? A researcher randomly allocates volunteers to either a morning or evening exercise routine and measures their sleep patterns. Experimental Quasi-experimental Non-experimental
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What is a Survey?
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What is a survey?
A standardised stimulus A measuring instrument A way of converting fuzzy psychological stuff into hard data for analysis
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Information Gathering
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& Building 40
Quiz question 4
What is the goal of this study? A researcher lives for a time in a religious commune in order to learn about the social psychological characteristics of cults. Exploratory Descriptive Explanatory
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Quiz question 5
What is the goal of this study? A researcher surveys community attitudes to eating non-traditional meat (e.g. venison, kangaroo).
Quiz question 6
What is the goal of this study? A researcher surveys student attitudes towards attending classes and also measures the Big 5 personality variables. Exploratory Descriptive Explanatory
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Summary
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Summary - 1
Three main types of research: experimental, quasi-experimental, or non-experimental. A survey is a standardised stimulus designed to convert fuzzy psychological phenomenon into hard data.
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Summary - 2
Survey research has developed into a popular research method since the 1920's. Survey research is often nonexperimental, using interviews or questionnaires.
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Summary - 3
Two main purposes of research are info gathering and theory testing/building (and both) Four research goals are: exploratory, descriptive, explanatory, or predictive goals.
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Summary - 4
Survey research pros: ecological validity efficiency Cons include: lack of control over extraneous variables, low compliance, and reliance on self-report data.
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References
Backstrom, C. H., & Hursh-Csar, G. (1981). Survey research (2nd ed.). New York: Wiley.
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