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4 Eras of Mass Communication Theories
4 Eras of Mass Communication Theories
Communication Theories
explanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives or social systems.
Communication Theories
1.there is no one mass communication theory. 2. these theories are often borrowed from other fields of science. 3. mass communication theories are human constructions. 4. they are dynamic
1945-1975
1938-1945
1945-1975
The Uses & Gratifications Approach claimed that mdia do no do things to people, rather people do thins with media Agenda Setting argues that media may not tell us what to think, but media certainly tell us what to thing about.
1960
1960
1960
1975-present