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    Global Strategy

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    Abhinav Sharma
    Jollibee Foods Corporation is a Philippine company that began as an ice cream parlor and is now the largest fast food chain in the Philippines. It has a vision to become a truly global brand with over 4,000 stores worldwide by 2020. It currently has revenues of PHP 63 billion and operates in the Philippines, United States, China, Vietnam, and other countries. Jollibee is pursuing an aggressive international expansion strategy through acquisitions and targeting markets with large Filipino populations or high growth potential. However, expanding globally presents challenges in talent management, higher costs, and competition from large international chains. The company's goal is to increase its international sales to 50% of total revenue by expanding in rapidly growing markets

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    Global Strategy

    Uploaded by

    Abhinav Sharma
    59 views16 pages
    Jollibee Foods Corporation is a Philippine company that began as an ice cream parlor and is now the largest fast food chain in the Philippines. It has a vision to become a truly global brand with over 4,000 stores worldwide by 2020. It currently has revenues of PHP 63 billion and operates in the Philippines, United States, China, Vietnam, and other countries. Jollibee is pursuing an aggressive international expansion strategy through acquisitions and targeting markets with large Filipino populations or high growth potential. However, expanding globally presents challenges in talent management, higher costs, and competition from large international chains. The company's goal is to increase its international sales to 50% of total revenue by expanding in rapidly growing markets

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    Jollibee Foods Corporation is a Philippine company that began as an ice cream parlor and is now the largest fast food chain in the Philippines. It has a vision to become a truly global brand with over 4,000 stores worldwide by 2020. It currently has revenues of PHP 63 billion and operates in the Philippines, United States, China, Vietnam, and other countries. Jollibee is pursuing an aggressive international expansion strategy through acquisitions and targeting markets with large Filipino populations or high growth potential. However, expanding globally presents challenges in talent management, higher costs, and competition from large international chains. The company's goal is to increase its international sales to 50% of total revenue by expanding in rapidly growing markets

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    59 views16 pages

    Global Strategy

    Uploaded by

    Abhinav Sharma
    Jollibee Foods Corporation is a Philippine company that began as an ice cream parlor and is now the largest fast food chain in the Philippines. It has a vision to become a truly global brand with over 4,000 stores worldwide by 2020. It currently has revenues of PHP 63 billion and operates in the Philippines, United States, China, Vietnam, and other countries. Jollibee is pursuing an aggressive international expansion strategy through acquisitions and targeting markets with large Filipino populations or high growth potential. However, expanding globally presents challenges in talent management, higher costs, and competition from large international chains. The company's goal is to increase its international sales to 50% of total revenue by expanding in rapidly growing markets

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 16

    JOLLIBEE FOODS CORPORATION

    Global Strategy

    Overview: Emerging Market


    Financial Infrastructure

    Uncertain Regulation

    High Growth

    High Risk

    Market Inefficiencies

    Philippines

    Export led economy Member of ASEAN High economic growth Large consumer market Privatization initiatives by government

    Vision
    We are the best tasting Quick Service Restaurant(QSR) The most endearing brand that has ever been We will lead in product taste at all times We will provide excellent customer service in every encounter Happiness in every moment By year 2020, with over 4,000 stores worldwide, Jollibee is truly a GLOBAL BRAND (and the Philippines will be admired worldwide)

    Jollibee Foods Corporation

    Began in 1975 as an ice-cream parlour Headquartered in Pasig City, Philippines Revenue in 2011: PHP 63 Billion (USD 1.47
    Billion)

    Employs 40,000 people worldwide Philippines, Thailand, Singapore, Indonesia, Hong Kong, United States and China

    Growth

    Growth

    2011
    - Purchased Chowking stores -Purchased 54% share of BK Titans, Inc. (Philippines), - Obtained 50% of San Pin Wang in China * 2001 stores in Philippines and 468 stores in foreign countries

    International Operations

    Philippines, USA, Hong Kong, Vietnam, Saudi Arabia, UAE,

    Financial Growth
    PHP 70.00 PHP 60.00 PHP (Billion)* PHP 50.00 PHP 40.00 PHP 30.00 PHP 20.00 PHP 10.00 PHP 0.00 Gross revenue

    Revenue growth of 9%-18% between 2006 and 2011 Income growth of -3%-20% between 2006 and 2011

    2006 2007 2008 2009 2010 2011 Year


    *1 US$ = 42.7 PHP(Philippine Peso)

    Global Expansion Strategy


    Target Expats

    Initial International Strategy


    Plant the Flag

    Global Expansion Strategy


    Large Filipino population

    New International Strategy


    High growth fast food market

    Analysis of Strategy

    Limited markets to target


    Retain

    non-Filipino customer base through improving quality, consistency and standardization


    on research to provide localized food

    Generic menu
    Emphasis

    menu Avoid excessive localization

    Stick to its segment of Quick Service Restaurants (QSR)

    Globalization Challenges

    Filipino companies have little exposure to competition with foreigners Expansion through M&A: Talent management and best practices difficult to streamline Higher labour costs, lower margins Competition from well established global firms with deep pockets Limited Markets with overseas Filipino communities

    2012 and beyond

    Expansion into rapidly growing fast-food market: China, Indonesia, Vietnam, MiddleEast Improve operational efficiency and adjust to local tastes
    Revenue split: International/Domestic Current Target 20:80 50:50

    2012 and beyond


    Country Factor Endowment Related Industries Anti-trust legislation, Low entry barrier Demand Conditions High Foreign Saudi Labor Arabia Dependency, Duty Free Natural resources and good location Malaysia to be attractive to foreign investors High quality Singapor inputs from e outside i.e. HR, IT, Capital Skilled work force in agriculture, Australia Good Strategy, Structure, Rivalry Many global competitors are entering the market

    Needs for social spaces

    Most companies are small scale

    Still strong Most domestic demand for local- firms operate oriented products within the country
    Sophisticated consumers, diversity Open and vigorous competition

    Openness to foreign companies

    Agricultural business

    Fast food Westernized taste competition is

    Discussion

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