Engineering Design

Product Design Process

The four Cs of Design

Creativity: Requires the creation of something that has not existed before or not existed in the designers mind before Complexity: Requires decisions on many variables and parameters Choice: Requires making choices between many possible solutions at all levels, from basic concepts to smallest detail Compromise: Requires balancing multiple and sometimes conflicting requirements

Static vs. Dynamic Products

Static: Changes in design concept take place over a long period of time; rather incremental changes occur at the subsystem and component levels Automobiles, Refrigerators, Dishwashers Dynamic: Change the basic design concept fairly frequently as the underlying technology changes Computers, Telecommunications, Software

The design Process

General Information

Specific Information

Design Process
NO

Outcome

YES Evaluate

Scientific vs. Design Method

Existing Knowledge Scientific Curiosity Hypothesis Logical Analysis Proof State of the Art Identification of need
Conceptualization

Feasibility Analysis Production Design Method

Scientific Method

Problem Solving Methodology

Definition of the Problem Gathering of Information Generation of Alternative Solutions Evaluation of Alternatives Communication of the Results

Considerations of good Design

Design Requirements Life Cycle Issues Regulatory and Social Issues

I. Conceptual Design
Define Problem:
Problem Statement Benchmarking Quality Function Deployment (QFD) Product Design Specification (PDS)

I. Conceptual Design
Gather Information: Internet Patents Trade Literature

I. Conceptual Design
Concept Generation:

Brainstorming Functional Decomposition Morphological Chart

I. Conceptual Design
Evaluation of Concepts:

Pugh Concept Selection Decision Matrix

II. Embodiment Design

Product Architecture:

Arrangement of Physical Elements to carry out Function

II. Embodiment Design

Configuration Design:

Preliminary Selection of Parts and Materials Modeling and Sizing of Parts

II. Embodiment Design

Parametric Design:

Robust Design Tolerances Final Dimensions Design for Manufacturability (DFM)

III. Detail Desigm

Detail Design:

Detailed Drawings Detailed Specification

IV. Planning for Manufacture

Designing Specific Tools and Fixtures Specifying the Production Plant and Production Lines Planning the Work Schedule and Inventory Control Planning the Quality Assurance System Establishing the Standard Time and Labor Costs Establishing the System Information Flow

V. Planning for Distribution

Shipping Package Documentation Shelf Life Warehouses

VI. Planning for Use

Maintenance Reliability Product Safety Convenience in Use (Human Factors) Aesthetic Appeal Economy of Operation Duration of Service

VII. Planning for Retirement

Useful Life Deterioration Technical Obsolescence Fashion or Taste Environmental Issues Industrial Ecology Green Design RFI Power Consumption

Marketing
Marketing Creates and Manages the companys Relationship with its Customers Marketing Translates Customer Needs into Product Requirements Marketing Defines Support Services Marketing Studies How Customers Make Buying Decisions Marketing and Sales are Different

Marketing
Early Adopters

Mainstream Adopters
Laggards

Market Research
Define the Market Segment Identify the Early Adopters Identify Competitive Products Establish the Market Size ($) Determine the Breadth of Product Line Determine the Product Price / Volume Relationship Establish the Customer Needs and Wants