INTERACTIVE & TARGETED MARKETING

PRESENTED BY: SHIVA CHIRAG VINAY

SYSTEMS FROM A FUNCTIONAL PERSPECTIVE

Introduction;
IT in business as there are business activities to be Performed, business problems to be solved, & business opportunities to be pursued. As a business professionals, you have a specific understanding of how ISs affects a business functions & Appreciation of the major ways. ISs are used to support each of the functions of the business that must be Accomplished.

MARKETING IS

PRODUCTION/ Mfg IS

FUNCTIONAL BUSINESS SYSTEMS

HRM IS

ACCOUNTING IS

FINANCE IS

Marketing & Sale IS

Marketing is concerned with the planning, promotion, & sale of existing products in existing market. Business firms have increasingly tuned to IT to help them to perform vital marketing functions in the face of the rapid changes of todays environment.

Marketing IS
Interactive marketing Sales force Automation Sale Management

CRM

Marketing Research & forecasting

Advertisement & Promotion

Product Management

Input Transaction Documents

Customer order Order acceptance Delivery note Invoice, credit note, debit note

Accounting
1. 2. 3. 4. 5. 6. Product sale Sales value Sales Tax Dealer & distribution Zone & customer Excise duty &export market, etc

Reports Statutory compliance Information update Decision analysis Action update Operation update (customer complaints, order book, dispatch report)

Model of Information Processing

OLTP Systems RDBMS

DBMS

Application Development Systems

A/C Application

Query Application

Analysis Application

Control Application

Print Reports

Screen Display

Statutory Compliance

Knowledge Update

Operation Update

Decision Analysis

Action Update

Interactive marketing
Interactive

marketing:

A customer-focused marketing process Using the Internet, intranets, and extranets To establish two-transactions Between a company and its customers or potential customers

Goal:

to profitably attract and keep customers who will become partners with the business in creating, purchasing and improving products and services

Targeted Marketing
An

advertising and promotion management concept that includes five targeting components

Targeted Marketing Components

Community customize advertising to appeal to people of specific virtual communities Content advertising placed on a variety of selected websites aimed at a specific audience Context advertising placed on web pages that are relevant to the content of a product or service Demographic/Psychographic web marketing efforts aimed at specific types or classes or people Online Behavior promotion efforts tailored to each visit to a site by an individual, e.g., using cookies files

CRM supports customer life cycle