Café coffee

day
Presented by
.
Jaishri BA0807
Kiran BA0808
THE MILE STONES
ü Establish first outlet in B’lore in
1996.
ü CCD is Division of ABCTCL.
ü ISO 9002 certified company.
ü 2008 : 718 cafes in 103 cites
around the country.
ü Opened stores in vienna,Austria
and planning to open stores in
middle East Egypt, south East Asia.
 Café formats
ü Music café
ü Book café
ü Highway café
üGarden café
ü Cyber café
These are ofcoursejust
milestones. Do watch out for sports
café, singles café, fashion café ………
……….
7 P’s of Café
Coffee Day
Product width
Other young & trendy merchandise
 Caps,T-shirt,Bags,Mugs ,Coffee filter, Coffee powder,
Coffee mints, Pens
Generate 5% revenue
Price-
Target Customer- 15-29
yrs
 Affordable price
Place-
Educational institution
 Corporate campus
 High street

 Family Entertainment center

Café opposite Don Bosco High

school,Matunga
Promotion
Through Television
eg. ‘V’channel’s contest
Ticket sale
Eg.WWE,Elton john
Tie-ups
Eg.Livis,Scooty,Liril
Association with movies
Eg.Main hoon na,Mujhse shadi karogi
Sale promotion
Eg.Cafe citizen card
Physical evidence
Logo color & Images
Red-
 Leadership
 Passion for coffee

Green
 Own coffee plantation
Café word
SWIRL
 Invigorating &uplifting
nature
 Décor & Architecture
Process
 Self service
 Flexible delivery process

People
 Motivation & Personal skill
 People are hired for what they know but fired for

how they behave

 Comparative Rating
Taste &quality of prime product(coffee)
CCD 4/5
Barista 3.5/5
CCD uses its own brand of coffee beans
while Barista uses a combination of imported
coffee beans &coffee beans from TATA coffee

Pricing policy affects the cafes revenue directly, the

higher the price, the larger the profit margin, but
lower the price ,higher the market share
CCD - 4/5(Inexpensive)
Barista - 3/5(Expensive)
Delivery of product
 Order of time
CCD - 4/5
Barista – 3.5/5
 Delivery time
CCD -3.5/5
Barista – 4/5
Ambience

 It includes furniture & décor ,comfort &feel, color , lighting &

other entertainment
CCD – 3.5/5
Barista – 4.5/5
 Value for money
CCD – 3.5/5(good in coffee)
Barista – 3/5(good in deserts)
Conclusion
Area of excellence
Highly rated taste & quality
Value for money proposition
Strong youth orientation
Area of improvement
Weak brand image
Inefficient human resources
Ambience & Decor
THANK YOU