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Disaster Management and Health Promotion Ads
Disaster Management and Health Promotion Ads
By: Andrea Smilski, RN, BScN, MBA BSN Program, Vancouver Island University
3/23/2013
Emerging Public Health Threats Globalization Aging Society Public Health Infrastructure Changing Demographics Rising Health Care Costs Aging Workforce Information Technology Human Genome Weather Changes
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West Northeast Avian Nile Blackout Influenza Hurricanes Marburg Virus Aug 03 Jan-Mar Virus (Charley, Aug-Nov 02 04 Mar 05Frances, Anthrax Ivan, Jean) Sept Influenza Attacks Shuttle Tsunami Aug-Oct 04 Sept 03 Columbia Dec 04SARS Hurricane Disaster Influenza Feb 05 Mar-Aug 03 Wilma Guam Vaccine 2004 Oct 05Typhoon Shortage Monkey Summer Present Feb 04 Oct 04-05 Pox California Olympics Hurricane June-Aug 03 Wildfires June 04 West Oct-Nov 03 Hurricane Nile Virus Rita Tularemia Sept. 05 Isabel G8 Aug-Nov Anthrax present Sept 03 Summit 04 Oct-Nov 03
Urgent Threats
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News
News
News
News
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Floods
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CN Derailment
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Bridge Collapse
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Anthrax on board
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Ice Storm
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Mass Casualties
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Urgent Realities
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An Aging Population
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Global Challenges
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Health Promotion
Health promotion is the process of enabling people to increase control over, and to improve, their health (Ottawa Charter 1986).
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Key Action Areas: Build Healthy Public Policy Create Supportive Environments Strengthen Community Actions Develop Personal Skills Reorient Health Services
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Health Promotion
The fundamental conditions and resources for health are: Peace, Shelter, Education, Food, Income, A stable eco-system, Sustainable resources, Social justice, and equity
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Damage to infrastructure
Not only health facilities but infrastructure having tremendous impact on human health (water, housing, sanitation, etc) Existing mechanism of care is disrupted (family care, etc) Greater risk of epidemics Limited access of the relief agencies to affected population (damaged roads, insecurity, blockages, power plants down, no fuel, etc) Contamination (oil spillages, etc)
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Population Displacement
New habitats Strain on existing civic amenities Patients with chronic diseases become more vulnerable Sense of insecurity Loss of self esteem Refugees
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Economic Hardships
Loss of entrepreneurships Reliance on aid Increased dependency Vulnerability to ill-health and new diseases May lead to nonsocial behaviors and events
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Emphasizing the public health impact of the issue. In the context of emergency/disasters management, HP involves working with people to prevent, prepare for, and respond to disasters to reduce risks, increase resilience and mitigate the impact of disaster on health. Community participation, therefore, is the basis of successful HP in such disaster situation
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Emergency Prevention and Preparedness: Community participation in assessing risks and vulnerability; promoting awareness of environmental hazards and safety consciousness; strengthening community resilience and organization. Awareness raising and training are the cornerstones. Emergency response and recovery: community participation in the response phase in the immediate aftermath of disaster; ensuring sustainable and incremental improvements in environmental health
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Response
Provide how to information, promote awareness Specify the consequences of the condition and recommended action Adjustments of health promotion activities to prevailing health conditions and scarcities Need to deal with psychosocial problems of the situation Identification of specific messages and communication methods appropriate to the situation Provide training and guidance in performing action
Recovery
Gradual blending into more stable condition Assessment of individuals/ groups who may require long term care Ensuring that the rebuilding process is health focused
Tailor risk information based on an individuals characteristics Help the individual develop her/his own perception of risk Adaptation of methodologies to actual and potential needs Promoting good health practices in community development 3/23/2013
Use of messages based on problems/practices associated with recovery phase Psychological rehabilitation and long term support
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Which specific practices are placing health at risks? Which is the most vulnerable group of population? What could motivate the adoption of safe practices? Who should be targeted by the program? How can one communicate with these groups?
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Duplication and wastage of scarce resources. Often community needs are not assessedthey receive the support we perceive they need not what their real needs are. Non-synthesis of information Donors driven agenda? Governments over-reliance on relief agencies.
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Some Critical Public Health Areas where health promotion professionals can play a critical role
Generating data and information on the effectiveness of interventions Environmental Hygiene (water, sanitation, housing, etc) Mental health promotion Immunization-Maternal and Child Care Prevention of epidemics Care of patients with chronic illnesses Calculating trends Engaging media as an active partner
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Future challenges
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JURISDICTION
Federal
Provincial
Municipal
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TERTIARY HOSPITALS ACUTECARE HOSPITALS LONG TERM CARE CENTRES PERSONAL CARE HOMES COMMUNITY OFFICES FUNDED AGENCIES
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HOW IS THE RHA DISASTER MANAGEMENT PROGRAM SET UP TO PROVIDE PLANNING GUIDANCE TO SITES?
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Executive Management
Advisory Committee
Task Sub-Committee
Facility/Community Disaster Management Plan Mitigation Preparedness Response Recovery Unit/Floor/Ward/Individual Task Sheet
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Corporate Acute Care Hospital Long Term Care Sector Community Sector
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a flood destroys your home and office neighborhoods a new patient presents with a strange rash a cloud forms over the city and people are having difficulty breathing 10 of your reactive airway disease patients show -up at the office requesting treatment
two days ago a patient presented with flu-like symptoms, today four of your staff call in sick with similar symptoms
an explosion rocks your office, glass shatters into your waiting room, patients are thrown to the floor, equipment and pharmaceuticals fall from their shelves, your phone is not working, you realize that a bus has crashed into your building, there are 20 passengers on board with 15 of them suffering moderate injuries. The bus driver is pleading for your help.
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Mutual Aid Admitting privilege hospital is closed Credentialing Ethical and practical considerations
Communications Who speaks to whom How are you communicating Media New Duties Obligations Health Authority ICS
Liability Remuneration
Non-traditional setting
Altered standard of care
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Thinking about and planning for disasters is not as painful as having to explain why we didnt.
Source obscure.
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