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Impact of Retailer's Brand Over Producer's Brands
Impact of Retailer's Brand Over Producer's Brands
Present ed By :
Karishm a Set h (PG DM0702 8)
Nisht ha Si ngh(P GDM070 50)
In trodu ction of I ndustr y
Retailing has been defined as business activities involved in
selling goods and services to consumers for their personal, family
or household use.
Retail is the second-largest industry in the United States both in
number of establishments and number of employees.
Wal-Mart is the world’s largest retailer.
Retailing in India
Retailing in India is currently estimated to be USD 200 billion.
Organized retail is expected to grow at 25-30 percent p.a.,
and is projected to attain US $ 23 billion by 2010.
The corner grocer or the ‘ kirana’ store is a key element in the
retail in India due to the housewife’s unwillingness to go long
distances for purchasing daily needs.
Convenience and merchandise are the two most important
reasons for choosing an organised retail store, the choice
criteria varied across product categories.
Factors facilitating the spread of chains are the availability of
quality products at lower prices, improved shopping
standards, convenient shopping and display.
Con ti nued..
The modernization in retail has led to the decline of
independent mom & pop stores.
INT RODU CT ION OF T HE TOPIC
Product brand:Meaning of the product brand is connected to:
the products developed by the (national) manufacturers
(manufacturer product brand or industrial brand).
the products developed by the retailers (private label, store
brand, distributor brand, own brand, or house brand).
Retail brand:Meaning of the retail brand:
linked to the points of sale, understood as “retail products” of
the retailers.
which incorporate the “personality” of the retail store.
In ter acti on processe s betw een
product brand an d r etail br an d
Vertical Brand
Product brand Retail brand